Budget 2014: Aspall praises ‘long overdue’ cider duty freeze but calls for ‘level playing field’ as Chancellor cuts beer price

Barry Chevallier Guild, a partner in the family-owned business in Aspall, called on the Chancellor to go one step further next year and announce a cut in cider duty in line with the beer industry after welcoming the long overdue freeze. Barry Chevallier Guild, a partner in the family-owned business in Aspall, called on the Chancellor to go one step further next year and announce a cut in cider duty in line with the beer industry after welcoming the long overdue freeze.

Wednesday, March 19, 2014
7:07 PM

Suffolk-based cider company Aspall welcomed a “long overdue” freeze in cider duty but urged the Chancellor to reduce the levy after raising concerns he is favouring the beer industry.

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After increasing cider by 2p a pint when retaining the duty escalator last year, George Osborne today froze the duty on spirits and ordinary cider.

It came after he announced a 1p cut in the price of a pint of beer for the second year running.

And Barry Chevallier Guild, a partner in the family-owned business in Aspall, called on the Chancellor to go one step further next year and announce a cut in cider duty in line with the beer industry after welcoming the “long overdue” freeze.

“There should be a level playing field – and not one (sector of the alcohol industry) being favoured,” he said.

“We were not expecting a reduction though as we have learnt over the years not to expect anything like that to happen but they (the beer industry) got a reduction for the second year in a row and it is up to the Chancellor to explain why they deserved a better break than us.

“We welcome the freeze, but it was a shame there was not a reduction, which would have really helped the brewers. It would be nice to see everyone get a break rather than just one – but it was better than seeing prices going up and hopefully the freeze will help increase sales and we will continue to keep growing the brand.”

1 comment

  • I'm really puzzled by Archant. Do they want us to drink more - constant puff pieces for maker of strong ciders Aspall? Or less - the Reducing the Strength campaign they are so keen on. You can't have it both ways!

    Report this comment

    paul e.

    Thursday, March 20, 2014

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