Partly Cloudy

Partly Cloudy

max temp: 15°C

min temp: 9°C


Bury St Edmunds: Four students at West Suffolk College get the call up for Mercury Challenge

10:17 14 March 2014

The West Suffolk College.

The West Suffolk College.


West Suffolk College students who will be going forward to the final stage of an exciting competition in partnership with Archant, publishers of the Bury St Edmunds Mercury, have now been named.

The final three teams consist of Rachael Nixon, 27, from Bury St Edmunds, and Sharae Harris, 19, from Thetford; Ellesse Patterson, 17, from Haverhill; and Daniel Horne, 17, from Newmarket.

The Bury Mercury Challenge was launched in November 2013. Students from across the college were invited to pitch for the opportunity to design a campaign brand, including a logo, strapline and visuals, for the college, in Bury.

Judging took place during the College’s Enterprise Week, which was held between November 18 and 22, when the concept of a footprint, under the strapline A Step Further was chosen as the campaign theme.

That branding has been refined to A Step Forward in collaboration with Archant and students have been asked to work on building a campaign around it. The winning student or students will be allocated a marketing and communication budget of over £30,000 to be used across any of the Archant media platforms.

They will be involved in running the news websites and the Bury St Edmunds Mercury newspaper next month.

The three finalists will be asked to present their ideas to a panel comprising staff from Archant and West Suffolk College, this Friday.

UCS Graphic Design students Rachael Nixon and Sharae Harris are working as a team.

Rachael said: “We meticulously analysed the current West Suffolk College campaign and collated survey results from school leavers and adults who are thinking about returning to education. Based on this information we have used our branding and design knowledge to create a more interactive approach to the way the college holds its open events and the way it is portrayed within schools.”

Daniel Horne, who is doing the Level 3 Business course at West Suffolk College, said: “My campaign is all about inviting students to take up the many opportunities the college offers. The local community is at the forefront of what we do and the campaign message is a challenge to students to push themselves to the best of their abilities and hopefully develop into mature, talented adults by the time they leave college.”

Ellesse Patterson is completing a Diploma in Caring for Children.

She said: “This competition is a wonderful opportunity to gain crucial work experience which will greatly help with university and/or job applications.

“I have looked at the recruitment opportunities for a college in Suffolk and focused on possible flaws in previous marketing strategies. Word of mouth recommendations can be key. We are far more likely to listen to a peer’s opinion than to any other.”

Mercury editor Russell Cook said: “We are quickly getting to the crucial stage of the intern challenge and now the students have been chosen I’m looking forward to hearing their ideas this week and going on to work with them.

“It’s a brilliant initiative and a great way for the newspaper to be involved with the college and the students.”


This week DAVID KINDRED takes a look at the early days of local radio in Ipswich and Suffolk.

A 65-year-old man has been charged with dangerous driving and failing to notify the authorities of a disability after a cyclist sustained life-threatening injuries in Ipswich.

A young man has been injured after the car he was driving hit a post and overturned in Ipswich.

Two Suffolk communities have been praised for revitalising their high street “as a unique place for living, working and shopping”.

An Ipswich Hospital receptionist is paying the price for her curiosity today after illegally accessing patients’ medical records landed her in court.

Suffolk police are reminding people to “keep their tricks within the law” this Halloween as it announces increased patrols to ensure celebrations remain “safe and enjoyable for everyone”.

Motorists in Suffolk are being warned to watch out for traffic delays as three abnormal loads slowly make their way along the county’s roads over the next two weeks.

Golden envelopes handed to the first customers through the door of Suffolk newest Co-op store could contain special prizes tomorrow.

A 76-year-old benefit cheat who falsely claimed more than £13,000 over a seven-year period is to be sentenced at Ipswich Crown Court.

A Suffolk animal lover has set up an organisation dedicated to the responsible breeding of ‘hybrid dogs’.

Most read

Most commented


Show Job Lists

Topic pages


Newsletter Sign Up

MyDate24 MyPhotos24