Partly Cloudy

Partly Cloudy

max temp: 20°C

min temp: 10°C

Search

The pigs are coming. Find out more about

Pigs Gone Wild

here.

Bury St Edmunds: Four students at West Suffolk College get the call up for Mercury Challenge

10:17 14 March 2014

The West Suffolk College.

The West Suffolk College.

Archant

West Suffolk College students who will be going forward to the final stage of an exciting competition in partnership with Archant, publishers of the Bury St Edmunds Mercury, have now been named.

The final three teams consist of Rachael Nixon, 27, from Bury St Edmunds, and Sharae Harris, 19, from Thetford; Ellesse Patterson, 17, from Haverhill; and Daniel Horne, 17, from Newmarket.

The Bury Mercury Challenge was launched in November 2013. Students from across the college were invited to pitch for the opportunity to design a campaign brand, including a logo, strapline and visuals, for the college, in Bury.

Judging took place during the College’s Enterprise Week, which was held between November 18 and 22, when the concept of a footprint, under the strapline A Step Further was chosen as the campaign theme.

That branding has been refined to A Step Forward in collaboration with Archant and students have been asked to work on building a campaign around it. The winning student or students will be allocated a marketing and communication budget of over £30,000 to be used across any of the Archant media platforms.

They will be involved in running the news websites and the Bury St Edmunds Mercury newspaper next month.

The three finalists will be asked to present their ideas to a panel comprising staff from Archant and West Suffolk College, this Friday.

UCS Graphic Design students Rachael Nixon and Sharae Harris are working as a team.

Rachael said: “We meticulously analysed the current West Suffolk College campaign and collated survey results from school leavers and adults who are thinking about returning to education. Based on this information we have used our branding and design knowledge to create a more interactive approach to the way the college holds its open events and the way it is portrayed within schools.”

Daniel Horne, who is doing the Level 3 Business course at West Suffolk College, said: “My campaign is all about inviting students to take up the many opportunities the college offers. The local community is at the forefront of what we do and the campaign message is a challenge to students to push themselves to the best of their abilities and hopefully develop into mature, talented adults by the time they leave college.”

Ellesse Patterson is completing a Diploma in Caring for Children.

She said: “This competition is a wonderful opportunity to gain crucial work experience which will greatly help with university and/or job applications.

“I have looked at the recruitment opportunities for a college in Suffolk and focused on possible flaws in previous marketing strategies. Word of mouth recommendations can be key. We are far more likely to listen to a peer’s opinion than to any other.”

Mercury editor Russell Cook said: “We are quickly getting to the crucial stage of the intern challenge and now the students have been chosen I’m looking forward to hearing their ideas this week and going on to work with them.

“It’s a brilliant initiative and a great way for the newspaper to be involved with the college and the students.”

0 comments

The Stowmarket town sign.

One woman has been arrested on suspicion of assault and criminal damage following the incident last night.

Aerial shots of Ipswich Waterfront - courtesy of www.skycameast.co.uk

A deer that was trapped underneath a wooden structure near Ipswich Waterfront has been rescued.

An Abellio Greater Anglia train at Colchester

A number of trains – starting with the 16.00 Colchester Town to Colchester – have been terminated or cancelled this afternoon due to a member of train crew being unavailable.

The A14 near Stowupland

A crash involving two vehicles blocked the eastbound A14 at Stowmarket earlier this afternoon.

Trail makers are needed to keep an eye on the pigs during the summer months

Friendly faces are needed to greet visitors to Ipswich this summer and ensure the interactive Pigs Gone Wild trail is a success.

Firefighters from Colchester were called to a blaze on a boat.

Two fire crews from Colchester were called to a boat moored on the quay in the town after reports of a fire on Saturday morning.

Clacton lifeboat was launched during the drama at the pier.

All four emergency services were called to a drama on Clacton Pier on Friday afternoon when someone was seen sitting on the wrong side of the fence.

The site earmarked for 175 homes in Stowupland.

The approval of 175 homes on the edge of a Suffolk village has prompted fears that planning shortfalls highlighted in the decision could leave more communities at risk from “predatory” applications.

Mark Newton has been appointed the new chairman of Suffolk Coastal District Council

A district council has appointed its new chairman.

Most read

Most commented

HOT JOBS

Show Job Lists

Topic pages

Streetlife

Newsletter Sign Up

Great British Life

Great British Life
MyDate24 MyPhotos24