November 21 2014 Latest news:
Tuesday, April 29, 2014
West Suffolk Hospital has thrown its weight behind a national campaign urging NHS staff to introduce themselves to the patients in their care by greeting them with the phrase “hello my name is”.
The initiative began after Kate Granger, a doctor and terminally ill cancer patient, became frustrated with the number of staff who failed to introduce themselves while she was receiving treatment as an inpatient in Yorkshire.
The #hellomynameis campaign started after Dr Granger wrote a blog and tweeted about her experiences, and has since spread across the NHS.
West Suffolk NHS Foundation Trust has become the latest hospital to back the initiative. Members of staff will be able to show their support by wearing stickers or having their photo taken with a “hello my name is” sign, which will then be shared online.
Posters have also been put up around the hospital site, while a special section to promote the campaign will also be created at www.wsh.nhs.uk
Patients are being encouraged to ask if they don’t know the names of the staff who are looking after them.
Dermot O’Riordan, medical director with West Suffolk NHS Foundation Trust, said: “We are pleased to support this campaign, which highlights the importance of treating patients as people and shows how the smallest action can make a big difference.
“Introducing yourself when meeting a patient is a simple but vital courtesy. It can play a big part in putting patients at ease and helping them feel more relaxed at what can otherwise be a worrying time for them.
“We’re also reminding staff to introduce colleagues who are taking over an individual’s care following a shift change. That way, our patients will always know who is looking after them during their admission.”