April 19 2014 Latest news:
I have recently suffered a great loss as my beloved trusty Xbox 360 games console died. Now you might think that at 42 I am too old to play video games but the stats would disagree. Today games players cannot be defined by a particular age, sex or social group.
It’s not often you can say that a 30 second television ad changed a company and an industry but in the case of Apple’s “1984” ad aired during the 1984 Super Bowl it’s true.
In August I wrote a column about facial recognition in advertising. It was in response to the announcement from one of Sir Alan Sugar’s companies, Amscreen, that it was fitting facial recognition cameras to billboards to allow them to show more targeted advertising to individuals. The cameras could tell whether someone was male or female and approximate age and deliver ads appropriately.
The term “brand experience” is often misused and miss quoted. Academically speaking it’s the experience your brand gives a consumer and so how they emotionally react or connect with it. This is based on whether it fulfils and is responsive to their needs, and very simply how it makes them feel. Retailers spend millions trying to get that bit right when you walk into a store. Unfortunately it has now also become a catch all phrase that encompasses a whole new area of marketing.