Tim Youngman

Tim Youngman: Guinness offers a lesson in the changing face of marketing

A COUPLE of weeks ago I attended a conference in Dublin with many from the Irish newspaper industry.

YOU may already have the creeping realisation that everything we do is being tracked and somebody somewhere is creating databases of our actions.

NORMALLY Easter weekend is full of adverts from garden centres and DIY stores driving us to spend during our bank holidays.

The supermarket business is a fascinating one. People have short memories but I can remember walking into supermarkets that just sold food.

WHILE tax avoidance creates a certain level of emotion in people the thought that you might have been eating horse, well that’s another story.