Overcast

Overcast

max temp: 14°C

min temp: 10°C

Search

East Anglia: Almost 60% of tourism businesses see rise in visitor numbers during first three months of 2014

10:24 14 May 2014

Visitors making the most of the warm weather on Aldeburgh beach last month

Visitors making the most of the warm weather on Aldeburgh beach last month

East Anglia’s £4.2billion tourism industry has seen a significant rise in confidence amid a surge in bookings and growth in visitor numbers, according to a new report.

shares

The positive data in the latest Quarterly Tourism Business Confidence Monitor prepared for Visit Suffolk and Visit Norfolk comes despite rainfall records being broken early in the year.

More than half of the tourism-related businesses surveyed in Suffolk (57%) reported a first quarter increase in visitor numbers compared with the same period last year, with the figure in Norfolk not far behind at 49%.

And, looking ahead, 60% of the businesses in Suffolk and 61% in Norfolk predicted that the volume of visitors/guests during the current quarter, to the end of June, will beat last year.

In both counties, more than half of tourism businesses 52% in Suffolk and 59% in Norfolk are more confident about their prospects going into the second quarter than in 2013.

Businesses are reporting a significant year-on-year rise in bookings up to the end of June, with 54% in Norfolk and 44% in Suffolk reporting an increase and only 6% in each county having seen a decline so far.

However, tourism businesses still feel that increased investment is needed, with 48% in Norfok and 41% in Suffolk wanting to see investment in more major events and festivals.

Visit Suffolk brand manager Amanda Bond said: “With Suffolk tourism businesses committed to upgrading their product, engaging more on social media platforms and offering a good all-round customer experience, augmented by Visit Suffolk’s latest shoulder season campaign, there are even more reasons to visit our wonderful county.”

Chris Scargill, tourism and leisure partner for Larking Gowen Chartered Accountants, who prepares the monitor, said: ”Confidence is clearly improving and businesses are also seeing improvements in visitor discretionary spend which will be welcomed by the tourism industry in our region.”

The findings cap a positive few weeks for tourism in Suffolk. Warmer weather brought crowds to the county’s resorts over Easter and it is hoped that events such as the Women’s Tour cycling and the news that the BBC’s Springwatch programme is to be filmed at Minsmere will also have a positive impact.

Business owners are now looking ahead to the coming weekend with hopes of a mini-heatwave, which could see temperatures rise to around 20C.

shares

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other Ipswich Star visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Ipswich Star staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Ipswich Star account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

The female driver of the car was not injured but shaken.

A lorry reportedly failed to stop after colliding with a car on the A14 near the Wherstead turnoff.

From left to right: Moira Ely, Leah Fuller and Colin Ely presenting the cheque for £2,000 to St Elizabeth Hospice after Colin's bungee jump in July

An Ipswich landlady has vowed to follow in the footsteps of her extraordinary dad – and tackle a charity bungee jump for St Elizabeth Hospice.

Spooky costumes on the beach at Felixstowe to launch the Halloween walk for EACH

A charity walk will light up Felixstowe’s promenade with its Halloween theme when it takes place next month.

Police are appealing for witnesses after the burglary of the social club of a business premises in Ipswich.

Allison Heathcote and son James Heathcote at Queen Elizabeth Hospital, Birmingham, where she was treated after being shot five times in the Tunisia terror attacks.

A Felixstowe woman who was fighting for her life after the Tunisia beach attack in which her husband was killed has said she can only “vaguely recall” the massacre.

Andrew Renton takes his first public walk at a neuro conference with the help of Headway Physiotherapist Karen Hardy, left, and Acquired Brain Injury Support Worker Chloe Witton, right.

For most of us walking is a luxury too easily taken for granted.

Cars for sale at the roadside

Trading Standards experts have revealed the top 10 most frequent consumer complaints.

Mars

A physicist who worked on a high-resolution camera that sent images back from Mars has turned his hand to writing.

Fire crews were called to Fraser House in Museum Street, Ipswich after a suspected gas leak was reported

A road in Ipswich has been reopened after a suspected gas leak forced the evacuation of a three storey building this morning.

Should Britain do more?

The public reaction to Europe’s migration crisis has been deeply polarised, but should Britain do more to offer homes to Syrian refugees affected by civil war?

Most read

Most commented

Topic pages