Partly Cloudy

Partly Cloudy

max temp: 19°C

min temp: 15°C

Search

The pigs are coming. Find out more about

Pigs Gone Wild

here.

East Anglia: Almost 60% of tourism businesses see rise in visitor numbers during first three months of 2014

10:24 14 May 2014

Visitors making the most of the warm weather on Aldeburgh beach last month

Visitors making the most of the warm weather on Aldeburgh beach last month

East Anglia’s £4.2billion tourism industry has seen a significant rise in confidence amid a surge in bookings and growth in visitor numbers, according to a new report.

The positive data in the latest Quarterly Tourism Business Confidence Monitor prepared for Visit Suffolk and Visit Norfolk comes despite rainfall records being broken early in the year.

More than half of the tourism-related businesses surveyed in Suffolk (57%) reported a first quarter increase in visitor numbers compared with the same period last year, with the figure in Norfolk not far behind at 49%.

And, looking ahead, 60% of the businesses in Suffolk and 61% in Norfolk predicted that the volume of visitors/guests during the current quarter, to the end of June, will beat last year.

In both counties, more than half of tourism businesses 52% in Suffolk and 59% in Norfolk are more confident about their prospects going into the second quarter than in 2013.

Businesses are reporting a significant year-on-year rise in bookings up to the end of June, with 54% in Norfolk and 44% in Suffolk reporting an increase and only 6% in each county having seen a decline so far.

However, tourism businesses still feel that increased investment is needed, with 48% in Norfok and 41% in Suffolk wanting to see investment in more major events and festivals.

Visit Suffolk brand manager Amanda Bond said: “With Suffolk tourism businesses committed to upgrading their product, engaging more on social media platforms and offering a good all-round customer experience, augmented by Visit Suffolk’s latest shoulder season campaign, there are even more reasons to visit our wonderful county.”

Chris Scargill, tourism and leisure partner for Larking Gowen Chartered Accountants, who prepares the monitor, said: ”Confidence is clearly improving and businesses are also seeing improvements in visitor discretionary spend which will be welcomed by the tourism industry in our region.”

The findings cap a positive few weeks for tourism in Suffolk. Warmer weather brought crowds to the county’s resorts over Easter and it is hoped that events such as the Women’s Tour cycling and the news that the BBC’s Springwatch programme is to be filmed at Minsmere will also have a positive impact.

Business owners are now looking ahead to the coming weekend with hopes of a mini-heatwave, which could see temperatures rise to around 20C.

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other Ipswich Star visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Ipswich Star staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Ipswich Star account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Nitro Circus Live at Foxhall Stadium.

Fans have been left upset and out of pocket after they claim they were turned away from a stunt show because of bad weather - only to find the event went ahead slightly later than scheduled.

Chemical incident in Glamorgan Road, Ipswich

Fire, police, and ambulance services were sent to a chemical incident in the Stoke Park area of town.

The Pigs Gone Wild trail covers key Ipswich landmarks

There were shrieks of delightthis morning as children scrambled over concrete plinths holding some exciting new additions to Ipswich town centre.

Dougie and Sheila Gedny with their daughter Linda Main at the completion of Upper Abbey Farmhouse at Leiston.

A Suffolk woman has returned to the house where she was born more than 70 years ago to see it fully restored following a fire.

Will Young at Newmarket Nights - photos by Simon Traylen

Evergreen pop star Will Young showed he remains a hit with fans as crowds flocked to see him perform at Newmarket racecourse.

600 primary school children are attending a science fair at Thomas Gainsborough School in Great Cornard. Pictured with flame is Head of Chemistry Andy Cameron.

This week our headlines were dominated by the EU referendum, with campaigners from the Remain camp hitting the streets of Bury St Edmunds before the vote on Thursday.

Race for Life in Nowton Park, Bury St Edmunds has been cancelled due to heavy rain overnight.

Today’s Race for Life event in Bury St Edmunds has been cancelled due to heavy raining and flooding at Nowton Park.

Shadow foreign sec Hilary Benn with Emma Reynolds and MEP Richard Hewitt on the Labour In Battle Bus meeting the public in Ipswich town centre.

Half of Labour’s shadow cabinet are reported to have resigned today in the fallout after the referendum result.

Action from the Felixstowe & Walton United v Bury Town in the Suffolk Premier Cup. Photo: Steve Waller

A football club’s dream of a new clubhouse and changing rooms fit for the 21st Century has moved a step closer with the award of a £50,000 grant.

Parade to mark the opening of the Southwold Arts Festival

The circus rolled up to a Suffolk seaside town for the launch of an annual festival featuring some ‘big top’ names from the world of art, literature, music and dance.

Most read

Most commented

HOT JOBS

Show Job Lists

Topic pages

Streetlife

Newsletter Sign Up

Great British Life

Great British Life
MyDate24 MyPhotos24