Partly Cloudy

Partly Cloudy

max temp: 6°C

min temp: 0°C

Search

East Anglia: Genesis PR makes a splash with double ‘Great Swim’ contract

15:49 21 April 2014

From left, Genesis PR director Penny Arbuthnot, PR executive Chloe Atkins, PR account manager Abbie Smith and graphic designer Laura Hall at Alton Water reservoir where the Great East Swim, which includes the Team Challenge event, takes place on Saturday, June 21.

From left, Genesis PR director Penny Arbuthnot, PR executive Chloe Atkins, PR account manager Abbie Smith and graphic designer Laura Hall at Alton Water reservoir where the Great East Swim, which includes the Team Challenge event, takes place on Saturday, June 21.

Archant

Suffolk public relations agency Genesis PR has won a competitive pitch to manage the PR campaign for this year’s Great East Swim.

And to underline their commitment to the event, and to developing their health and fitness, members of the Genesis team have also signed up to take part in the swim, which takes place at Alton Water, near Ipswich, on Saturday, June 21.

The contract secured by Genesis from event organiser Nova International also includes managing the PR for the Great London Swim, being held at the Millwall Dock on August 30.

The Great East Swim is one of East Anglia’s most popular mass participation sporting events, with more than 2,000 swimmers of all abilities expected to take part this year, watched by thousands more friends, family and colleagues. The Team Challenge, which Genesis has entered and is open to all businesses in East Anglia, involves a one mile swim across an open water course.

Penny Arbuthnot, director of Genesis PR, said: “This is one of East Anglia’s premier sporting events and it’s a boost to our local economy with many of the entrants and their supporters coming from all over the country.

“There are prizes in the Team Challenge but for us it’s about the shared experience of working on our personal fitness and the excitement of a 1 mile swim in open water. We call on Suffolk’s employers to take up the Team Challenge with us.”

She added: “We are also very pleased to have won a competitive pitch for the Nova International PR account and are enjoying working on both the Great East and Great London PR campaigns.”

The Great East Swim Team Challenge is for between four and eight swimmers per team. There are three categories (male, female and mixed (mixed teams must have a minimum of two females and two males) and the accumulated first four finish times in each team will count.

The fastest overall team in each category will be awarded an engraved trophy, with second and third places in each category also awarded prizes. Entry fees cost £33 per person (£27.50 plus 20% VAT).

For individual entrants to the Great East Swim there is a choice of half-mile (for those aged 12 or over), one mile (aged 16 or over), two miles and 5,000 metre courses with swimmers starting in “waves” throughout the day.

The event gives a boost to Suffolk tourism and is a showcase for the county with a farmers’ market of the best of Suffolk produce running alongside it. Suffolk County Council and its Most Active County initiative are partners in the event with the aim of increasing the county’s participation in sport and active recreation.

The Great East Swim is one of five in the “Great Swim” series, which is the biggest exhibition of open water swimming in Europe. The Swims takes place in clean and safe lakes, lochs and urban docks nationwide each year.

Nova International, headed by Olympic distance runner Brendan Foster, is the organiser behind the series, with the Great East swim is organized in partnership with Suffolk County Council.

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other Ipswich Star visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Ipswich Star staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Ipswich Star account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

An Ipswich woman who was reported missing to police today has been found safe by officers in Felixstowe.

Today we are testing your knowledge of Ipswich pubs. Some are still open for business and others have called last orders for the final time.

Community leaders in east Suffolk will be better equipped to fend off unwanted developments – after their proposed sites for new homes were approved by a planning inspector.

Discount supermarket giant Aldi has confirmed its intention to build a new store in Martlesham Heath, and has submitted a formal planning application.

Flat tyres are troublesome at the best of times and are even more of a problem when it happens to a large electric locomotive and the only place to get it fixed is 200 miles away.

The sister of a renowned Suffolk filmmaker who fought brain cancer with “determination and incredible strength” is calling for more research into the disease following his death.

The director of Ed Sheeran’s Castle on the Hill video has praised the Suffolk community for helping during the filming.

A national conference discussing how mental health issues affect young people and what support should be provided took place at the University of Suffolk today.

A crewman who suffered severe burns in an explosion on board a container ship, which killed one of his colleagues, is reported to be making good progress in hospital.

Businesses based in rural parts of the region are preparing for battle with the government after it emerged that thousands faced a huge rise in commercial rates.

Most read

HOT JOBS

Show Job Lists

Topic pages

Streetlife

Newsletter Sign Up

MyDate24 MyPhotos24