Overcast

Overcast

max temp: 17°C

min temp: 12°C

Search

East of England Co-op teams up with Adnams to launch new ales

06:00 08 November 2014

Adnams has joined forces with the East of England Co-op to create two new beers. Pictured are  John Lynsdale, Adnam,s and Kevin Warden East of England Co-op. Copyright Anglia Picture Agency
www.angliapictureagency.co.uk

Adnams has joined forces with the East of England Co-op to create two new beers. Pictured are John Lynsdale, Adnam,s and Kevin Warden East of England Co-op. Copyright Anglia Picture Agency www.angliapictureagency.co.uk

Anglia Picture Agency

A Suffolk-based retail chain and brewer have joined forces to launch two new beers.

Adnams has joined forces with the East of England Co-op to create two new beers. Pictured are Head Brewers Belinda Jennings & Fergus Fitzgerald; front L-R  John Lynsdale, Adnams, and Kevin Warden, East of England Co-opAdnams has joined forces with the East of England Co-op to create two new beers. Pictured are Head Brewers Belinda Jennings & Fergus Fitzgerald; front L-R John Lynsdale, Adnams, and Kevin Warden, East of England Co-op

Southwold-based Adnams has created a golden ale and a traditional pale ale exclusively for the East of England Co-op, which is based at Wherstead near Ipswich.

The beers are the latest additions in the Co-op’s own-label range of local products, marketed under its award-winning Sourced Locally brand, and will be available in every East of England Co-op store from Monday at £1.89 per bottle.

The Co-op sees the partnership as a coup as it is one of only two retailers in the UK to stock an own label ale from Adnams, the other being high street giant Marks & Spencer.

John Lynsdale of Adnams said: “This is a really natural partnership between two trusted businesses who together share a rich heritage, a commitment to serving local communities and a passion for the amazing food and drink in our region. We’re also companies that love to innovate and it’s been a pleasure to create these two wonderful ales which we’re sure customers of the Co-op will love.”

Adnams has joined forces with the East of England Co-op to create two new beers. Pictured are Traditional Pale Ale and Golden AleAdnams has joined forces with the East of England Co-op to create two new beers. Pictured are Traditional Pale Ale and Golden Ale

Developed by Adnams master brewer Belinda Jennings, the Golden Ale is described as “a crisp, clean, fruity beer, with aromas of mango, passion fruit and grapefruit” while the Traditional Pale Ale is “more malty and has the aromas of green, grassy British hops”.

Belinda said: “My aim was to produce two beers, very different in style, that link the traditional styles of British brewing to the more varied, modern beer world that we live in today.

“The Golden Ale is one my huge passions in the modern beer world, and for this recipe I used pale ale and Munich malts, and a flavoursome hop called Galaxy. With the Traditional Pale Ale I wanted to step back a few decades and so I based it on a recipe we used in the 1960s, using Goldings and Fuggles Hops.”

East of England Co-op local and fresh foods manager Kevin Warden said the society was “delighted” to be able to build on its partnership with “one of the most respected brewers in the country”.

“Our customers have long had the opportunity to buy Adnams’ bottled beers from our Sourced Locally range, and they are amongst our best-selling products,” he said. “Sourced Locally is all about enabling customers to enjoy the wonderful, high quality products that are made in their local area.”

Since Sourced Locally launched in 2007, the East of England Co-op says it has ploughed more than £25million back into the regional economy and supported the creation of around 400 new jobs. The range now extends to more than 2,400 products from 140 suppliers. Customers are also increasingly buying local with a 31% increase in Sourced Locally sales and a £12million turnover in the last year.

2 comments

  • it's a story about a local brewer and our local Co-op. What's not to like about that? Get a life, Waddaloada.

    Report this comment

    Boris

    Monday, November 10, 2014

  • This is an ad, not a story. Who is paying who for what here?

    Report this comment

    Waddaloada

    Sunday, November 9, 2014

The views expressed in the above comments do not necessarily reflect the views of this site

A man in his early 60s died after being involved in a go-kart collision at a popular racetrack while celebrating his brother’s birthday.

Councillors in Kesgrave are set to tackle problem areas for broadband speeds in the town, and need residents’ input on slow zones.

The Robert Ransome pub in Ipswich is being put up for sale, it can be revealed.

A dining pair who ran off without paying for a meal at the Unruly Pig in Bromeswell have been sentenced at Ipswich Magistrates’ Court.

Suffolk couples seeking help conceiving face an anxious wait after health chiefs today deferred a decision on the future of fertility treatment in the county.

Four decades ago Ipswich had through traffic in the town’s main shopping areas, writes David Kindred.

A 170-tonne electricity transformer the size of a bungalow is being transported along the A12 in Suffolk on Saturday.

There are now just two days left to nominate an unsung hero from your community for a Stars of Suffolk award.

There were traffic delays on the A14 over the Orwell Bridge this afternoon after a lorry shed part of its load.

Police have released a CCTV image of a woman they want to speak to following the theft of a bank card which was later used to withdraw cash at various ATMs in Ipswich

Most read

Most commented

HOT JOBS

Show Job Lists

Topic pages

Streetlife

Newsletter Sign Up

MyDate24 MyPhotos24