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Electronic road signs to no longer ‘continuously’ display safety messages

10:00 23 February 2016

The new electronic road sign in Rushmere

The new electronic road sign in Rushmere

The controversial £20,000 electric road signs in Ipswich will no longer “continuously” display safety messages, council chiefs have confirmed.

Five variable message signs (VMS) were built on key routes around the town in October last year, displaying traffic and safety information. The project cost £100,000 in total.

But Star readers criticised the road signs, which displayed safety messages such as reminding motorists to wear seatbelts and to be aware of cyclists. Some claimed they “distracted drivers”.

A Suffolk County Council spokesman said: “The matrix signs are to alert road users of emerging incidents and events that they need to be made aware of. It was never the intention for them to show messages continuously. They are adaptable to the circumstances required.”


  • Good point about the lumps and bumps ... Perhaps the signs should say please watch out for the pot holes ! Lots of them about now...still SCC are not interested in maintaining the roads.

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    Tuesday, February 23, 2016

  • The road sign shown was removed two months ago Ipswich Star. But that's what happens when the local so called rag is printed in Carrot cruncher land!.

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    Tuesday, February 23, 2016

  • its true a total waste of money they should use money for roads as they full of bumpe and lumps

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    glenn david arnold

    Tuesday, February 23, 2016

  • so have I got to look out for bikes or not?i'm confused

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    Tuesday, February 23, 2016

  • Definitely a solution looking for a problem then as previously stated. On the one hand they have no money and then they waste it like this. Why didn't they know they wouldn't be used all the time? Didn't they notice that the big signs on the A14 don't get used for much that is useful? If this government and county council didn't waste so much money could the afford to cut the grass or support decent public transport?

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    Tuesday, February 23, 2016

The views expressed in the above comments do not necessarily reflect the views of this site

Could the next winner of Britain’s Got Talent be from Ipswich? The acts auditioning at the Ipswich Regent yesterday hoped so.

He has broken down barriers and inspired people from all walks of life to believe that anything is possible.

Grateful parents have thanked doctors and nurses at Ipswich Hospital for saving the life of their “little miracle” baby boy after he was born three months premature.

A Suffolk planning chief, who is also a pub landlady, has said she did not intend to offend anyone after a complaint was made about the use of swear-word on a sign outside her business.

Rail travellers hoping to enjoy weekend days out in London in early 2017 are facing four months more disruption on the main line as Shenfield station is rebuilt.

Infrastructure company Network Rail is to show off its plans to make more space for freight trains on the Felixstowe branch by doubling the track near Trimley station.

Ambulance chiefs have apologised to a 91-year-old woman left lying injured on the wet ground for two hours before medical help arrived.

A woman was treated for minor injuries at the scene of a crash near the Copdock roundabout this afternoon.

An accident is currently blocking one lane of the A12 southbound in Capel St Mary.

There are long delays on the A14 eastbound at after Claydon this evening following an accident.

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