Partly Cloudy

Partly Cloudy

max temp: 20°C

min temp: 10°C

Search

The pigs are coming. Find out more about

Pigs Gone Wild

here.

Felixstowe: Staff at East of England Co-op wear futuristic ‘ageing’ suits to understand challenges of dementia

19:09 30 October 2014

Darren Wash, store manager of the Co-operative shop in Felixstowe, walks through the store wearing gear to simulate how people with dementia feel and see things.

Darren Wash, store manager of the Co-operative shop in Felixstowe, walks through the store wearing gear to simulate how people with dementia feel and see things.

Supermarket staff donned a ‘spaceman-esque’ ageing suit to do their daily shop in a bid to understand the challenges of dementia.

Darren Wash, store manager of the Co-operative shop in Felixstowe, walks through the store wearing gear to simulate how people with dementia feel and see things.Darren Wash, store manager of the Co-operative shop in Felixstowe, walks through the store wearing gear to simulate how people with dementia feel and see things.

The first Shopping in their Shoes exercise took place at the East of England Co-op in Felixstowe yesterday.

Representatives across the business were invited to take part in the challenge which sees participants gather a basic shopping list and paying for the items whilst wearing a GERT suit, created by University Campus Suffolk.

The suit ages the wearer by 30 years and replicates a number of age-related conditions including visual impairments, hearing loss, joint stiffness, loss of strength and reduced co-ordination.

Store manager Darren Wash took part in the futuristic challenge, he said: “The experience really highlighted to me the isolation and vulnerability that some of our older customers might feel – it’s not just the everyday challenges of shopping, but also the importance of connecting with other people.

“It also made me think about the practical ways that we can make the shopping experience better for all our customers – whether it’s customer service or the process of paying and packing at the tills.”

Willie Cruickshank of the Norfolk and Suffolk Dementia Alliance and UCS facilitators were on hand to debrief participants as they said the experience of ‘ageing’ could be quite emotional.

The East of England Co-op has pledged to become a dementia friendly retailer as they embark on a programme of colleague training throughout their stores in Norfolk, Suffolk and Essex.

Minnie Moll, executive officer at the East of England Co-op, said it was important that all of their customers were able to comfortably shop in their stores, including those with age-related conditions or dementia.

Shopping in their Shoes is part of an extensive Health Care Partnerships project which has seen the EoE Co-op invest over £500,000 into community programmes that promote health and well-being through a range of physical activities, targeted support services and education.

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other Ipswich Star visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Ipswich Star staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Ipswich Star account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Major Tim Pig preview shots. Image: Jane Anderson

The finer points of his space suit have been painted on, he has been shipped back to Ipswich and been glossed to protect him from the weather - and now Major Tim Pig is just waiting to land in the town centre.

The Stowmarket town sign.

One woman has been arrested on suspicion of assault and criminal damage following the incident last night.

Patrick Swayze and Jennifer Grey in the 1987 film Dirty Dancing

It would take a phenomenal effort to produce a bad Dirty Dancing show. The 1987 coming-of-age drama is ripe for any interpretation: iconic music, a timeless script, a clear story with emotional depth, relatable characters and well-defined goals, and of course, some pretty captivating dancing.

Ferry boat inn old Felixstowe 
Food and drink review

I visited the Ferry Boat Inn on a day, not so very long ago, when hail was still a common occurrence, writes Victoria Richman.

icons may 28

The industrial revolution at the turn of the 18th Century brought an abundance of agricultural workers into the towns to work in the newly-established factories, writes John Norman, of The Ipswich Society.

Kelly Dorward with her book. Photo: Nick Butcher

This is unexpected. I’ve made the writer of an erotic novel blush. Just a little, writes Steven Russell/

Aerial shots of Ipswich Waterfront - courtesy of www.skycameast.co.uk

A deer that was trapped underneath a wooden structure near Ipswich Waterfront has been rescued.

An Abellio Greater Anglia train at Colchester

A number of trains – starting with the 16.00 Colchester Town to Colchester – have been terminated or cancelled this afternoon due to a member of train crew being unavailable.

The A14 near Stowupland

A crash involving two vehicles blocked the eastbound A14 at Stowmarket earlier this afternoon.

Trail makers are needed to keep an eye on the pigs during the summer months

Friendly faces are needed to greet visitors to Ipswich this summer and ensure the interactive Pigs Gone Wild trail is a success.

Most read

Most commented

HOT JOBS

Show Job Lists

Topic pages

Streetlife

Newsletter Sign Up

Great British Life

Great British Life
MyDate24 MyPhotos24