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Figures for a Tesco just don’t stack up

15:00 08 February 2013

An artist

An artist's impression of a view of the new Walton Green Tesco at Felixstowe from Walton High Street, showing the cafe and part of the community building.

Archant

SO Tesco wants to spend millions building a superstore that will only generate 60% of the takings it would normally expect.

Leave old footpath alone

IT’S jolly decent of those Walton Green people to say they will put a “new” footpath across their 30-acre development, should councillors go against policy and give it the go ahead.

Actually, they don’t need to, there is already a footpath across the site – and it’s been there for hundreds of years.

It links the ancient settlements of Walton and Falkenham, running from Walton High Street in a more-or-less straight line across fields, a route for goods, animals and people, for work, trade and pleasure.

It’s also one of the area best-used footpaths in the area and far nicer than any footpath the developers could conceive wending its way through their business units, supermarket, car park and homes.

In addition, a large proportion of that customer spending will come from two of its other stores – Tesco in Felixstowe town centre and at Martlesham Heath.

Bizarre, or what?

Of course, campaigners will point out that the supermarket giant will still make millions of pounds profit every year – but at what cost to the other shops in our community?

There is not £19million extra – the turnover expected – waiting in our pockets to be spent every year. Each family has one weekly sum to spend on food and so other stores are bound to suffer.

Of the takings, £10m would come from edge of Ipswich stores, most, probably, from people not having to travel to Martlesham any more.

According to Tesco’s calculations, the new Walton Green store will deprive the town centre of at least £4m a year – £1.7m of that from its own Tesco Metro. The Co-op would lose £1.6m and Marks and Spencer and Iceland £750,000. Morrisons would lose £4m a year.

Tesco reckons the losses would not be enough to kill any of these stores.

Do we believe that? Do we believe this store will only take 60% of what Tesco expects a store of this size to make every year? What if it makes 80 or 90% of what it should, or even 100% or more? What would be the impact then on Co-op or Morrisons.

There is no new money for this store – its takings will simply be a redistribution of everyone else’s.

Tesco’s assertion is that its superstore will claw back trade to Felixstowe – but that only works if that trade doesn’t end up in Tesco’s coffers. It has to benefit the town and other businesses, too.

The company says its store will not carry a big range of non-food items so people not wanting the burden of travelling will shop at Walton Green and then buy the rest of their shopping in Hamilton Road.

Rubbish. Why would anyone do that? If you are used to doing one trip to shop and then suddenly discover cannot get everything you need, you will not want to take home your shopping to put in the fridge and freezer and then mess about making another trip into town for the remainder, finding somewhere to park, mooching from shop to shop.

People who expect to buy everything in one place will simply drive past Walton Green and carry on going out of town to their usual store.

It’s all highly complex – and most of it is guesswork. It’s the only data available and the planners have to use it to decide if this development gets the go-ahead or not.

6 comments

  • Nobody seems to object when The Co-Op builds yet another store in Ipswich. They have a far greater monopoly than the Tesco have.

    Report this comment

    YorkshireinSuffolk

    Friday, February 8, 2013

  • Im sorry Alan Smith that i dont spend all my time at a pc. As i have a full time job to do. The truth is alot of people want this and to worried to say there points. Look how many different stores ipswich have. Felixstowe dont have a choice in which to shop. We are being out done by Co-Op as we have 4 of there store's get with times and let us have a choice.Would be great competition for morrisons. As for the town its rubbish never seen so many charity shops and estate agents and cafes in my life. This town would only get worse. Come and join say YES to Tesco in Felixstowe

    Report this comment

    Antony Perkins

    Monday, February 11, 2013

  • I'm sure the anti-Tesco campaigners are deluding themselves if they think that because they think the sums don't add up, Tesco's have erred. Tesco see a demand and Yes, money to be made...or is that illegal? Why do the nays get so much publicity when everyone I speak to is for the development? Felixstowe and surrounds is due to get considerable extra housing, that has to be catered for by something other than Banks, Building Societies, Charity shops and coffee shops....or would you prefer these people just support stores elsewhere? Face it, Felixstowe is not a major shopping centre and what it has is slowly imploding. Shopping habits are changing and so are peoples lifestyles. Thats why out-of-town supermarkets thrive!

    Report this comment

    Weary Traveller

    Tuesday, February 12, 2013

  • At last a report that reflects the possible truth, noticed Anthony Perkins from come and join us on Facebook to say yes to Tesco's fame hasn't replied to this article.

    Report this comment

    Alan Smith

    Monday, February 11, 2013

  • Im sorry Alan Smith that i dont spend all my time at a pc. As i have a full time job to do. The truth is alot of people want this and to worried to say there points. Look how many different stores ipswich have. Felixstowe dont have a choice in which to shop. We are being out done by Co-Op as we have 4 of there store's get with times and let us have a choice.Would be great competition for morrisons. As for the town its rubbish never seen so many charity shops and estate agents and cafes in my life. This town would only get worse. Come and join say YES to Tesco in Felixstowe

    Report this comment

    Antony Perkins

    Monday, February 11, 2013

  • Sorry Antony I dont see why your supporters are to worried to say their points of view but as always you always go on about having your choice of where to shop and never answer any questions on the statments above like where this extra trade is going to come from to feed Tesco's expected turnover, as the article says the sums dont add up and someone has to suffer and although not mentioned sales will undoubtedly hit the smaller traders in Town and Walton not just our supermarkets but you can be sure job loses will happen across the board and the town will end up witheven more empty shops.

    Report this comment

    Alan Smith

    Monday, February 11, 2013

The views expressed in the above comments do not necessarily reflect the views of this site

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