Partly Cloudy

Partly Cloudy

max temp: 5°C

min temp: 1°C

Search

Greene King IPA becomes shirt sponsor of Professional Cricketers’ Association England Masters team

10:43 12 February 2016

PCA England masters players, from left,  Paul Nixon, Matthew Hoggard, Mark Ramprakash and Alistair Brown at Lord’s celebrating Greene King's new partnership with the association.
Photo: portraitcollective.com/Sam Bowle

PCA England masters players, from left, Paul Nixon, Matthew Hoggard, Mark Ramprakash and Alistair Brown at Lord’s celebrating Greene King's new partnership with the association. Photo: portraitcollective.com/Sam Bowle

portraitcollective.com/Sam Bowles

Greene King has agreed another major cricket sponsorship deal, this time in support of the game at grassroots level.

Last month, Greene King IPA was unveiled as the official beer of English international cricket under a five-year agreement with the England and Wales Cricket Board.

Now, the Bury St Edmunds-based pubs and brewing group has also signed a deal for Greene King IPA to become shirt sponsor for the Professional Cricketers’ Association (PCA) England Masters team.

Currently captained by England batting coach Mark Ramprakash, the PCA England Masters team consists of former England internationals who help clubs around the country with their fundraising efforts.

Under the five-year deal, Greene King will have a prominent presence at all of the PCA’s events, including its flagship PCA Summer Garden Party and the PCA Awards.

PCA commercial director Johnny Grave said: “We are delighted Greene King is committing their support to the PCA England Masters programme over the next five years and increasing their involvement to the wider cricket community.

”We are looking forward to working closely with the UK’s leading pub and brewing company and taking the PCA England Masters team around the country as we aim to support former players while giving recreational clubs and communities a fantastic opportunity to raise substantial funds.”

George Johnston, marketing director at Greene King Brewing & Brands, said: “We have championed sport at all levels for many years and we are proud to continue this tradition by partnering with the PCA to support grassroots cricket clubs, players and fans across the country.”

Greene King also recently announced a deal to become the main beer supplier to Surrey County Cricket Club for all domestic and international matches at the Kia Oval in London, with the three-year deal including investment in new bar facilities throughout the stadium.

Closer to home, it is also two years into a five-year deal with Ipswich Town FC including sponsorship of the Sir Alf Ramsey stand.

The company also has extensive sponsorship links with rugby union, including the RFU Greene King IPA Championship (the second tier of English club rugby) and deals with Aviva Premiership clubs Harlequins, Newcastle Falcons and Worcester Warriors. It also has a deal in rugby league with Newcastle Thunder.

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other Ipswich Star visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Ipswich Star staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Ipswich Star account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

The Brewery Tap in Cliff Lane is the only food outlet in Ipswich to receive zero stars out of five following a visit by food hygiene inspectors.

A car has crashed into the side of a building in the centre of Ipswich this afternoon.

A crash has partially blocked the Copdock interchange.

A new project which aims to highlight the importance of reading is proving a page turner in the latest chapter of one Ipswich school’s story, as youngsters and staff alike are encouraged to ‘drop everything and read’.

Motorists in Suffolk and Essex who use Morrisons petrol stations may find the pumps run dry next month if a dispute over a driver’s pay leads to industrial action.

An 80-year-old man with a previously unblemished record has admitted racially aggravated common assault after an argument following an accident.

The funeral of Status Quo guitarist Rick Parfitt who played regular in Ipswich will take place this afternoon following his death on Christmas Eve.

An Ipswich GP practice has been rated “inadequate” by health inspectors after they found patients were at risk of harm due to failures to act on safety assessments.

Staff at St Benedict’s Catholic School in Bury St Edmunds hailed its first Progress 8 ranking as it topped the Suffolk rankings.

It’s time for a change of manager at Portman Road.

Most read

Most commented

HOT JOBS

Show Job Lists

Topic pages

Streetlife

Newsletter Sign Up

MyDate24 MyPhotos24