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Helping businesses to switch on to the online marketplace

11:51 24 January 2014

Drive Digital is an initiative to upskill business people in Ipswich. Pictured from left are Justin Bowser of HTK Horizon; Paul Clement of Ipswich Central and Crafted

Drive Digital is an initiative to upskill business people in Ipswich. Pictured from left are Justin Bowser of HTK Horizon; Paul Clement of Ipswich Central and Crafted's Ian Miller

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Ipswich: Drive Digital, an initiative established by Ipswich Central, Crafted and HTK Horizon have organised new workshop dates for 2014, aimed to help Ipswich businesses gain a greater understanding and presence in the online world.

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Following on from a successful pilot in October 2013, the workshops will take place throughout the year with a range of topics to be covered about the online and digital world.

The first workshop, to be held at University Campus Suffolk on February 4 will be hosted by Chris Chamberlain, head of marketing at HTK. He will provide practical and achievable steps to help businesses make the best use of their customer data, ultimately to deliver more effective digital marketing.

Further workshops have been arranged for 2014 including a second presentation from the award winning digital marketing agency, Crafted in May.

Catharine Jones, owner of Saints Cafe went along to the first workshop held in October.

She said: “I signed up to the first Drive Digital workshop as I was keen to gain a greater understanding of the online world. The presentation was great and the information given was invaluable for my business. I hope to sign up to the future events.”

Paul Clement, chief executive of Ipswich Central said: “This collaborative initiative is extremely important for businesses in Ipswich that are trying to find their feet in the online world. The workshops cover a wide variety of topics helping to ensure businesses are provided with the knowledge and capability to promote their business online.”

To sign up to the workshop and find out more about the initiative visit www.drivingdigital.co.uk

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