Partly Cloudy

Partly Cloudy

max temp: 21°C

min temp: 17°C

Search

Ipswich: Debenhams, Marks & Spencer and BHS back super-strength alcohol campaign

PUBLISHED: 18:21 20 December 2012

Alcohol crackdown

Alcohol crackdown

A CAMPAIGN to rid Ipswich of cheap super-strength alcohol has been given a major boost after a trio of national stores signed up to the initiative.

Reducing the Strength

The Reducing the Strength campaign was launched in the town in September.

The campaign aims to stop the sale of cheap super-strength beer, lager and cider from off-licensed premises.

The campaign is a joint initiative between Suffolk Police, NHS Suffolk, Ipswich Borough Council, Suffolk County Council and the East of England Co-Operative Society.

Reducing the Strength asks off-licence owners to voluntarily remove super-strength products from their stores.

British Home Stores, Marks & Spencer and Debenhams have all agreed that none of their Ipswich stores will sell highly alcoholic beer, lager and cider.

Although the Reducing the Strength campaign is voluntary, Debenhams has also agreed to make this a permanent part of its licence by making a minor variation to its licensing conditions.

The initiative, run by Suffolk police and partners, was launched in the town in September. The East of England Co-Operative Society, Tesco and Waitrose are among the major retailers to sign up, while 64 smaller stores are also on board.

The campaign is a joint initiative between Suffolk police, NHS Suffolk, Ipswich Borough Council, Suffolk County Council and the East of England Co-operative Society.

As part of its ongoing work, Suffolk Police’s Licensing Team works with stores across the county to ensure that businesses adhere to licence conditions and that any issues leading to crime and anti-social behaviour around the premises are dealt with.

John Alcock, street drinking liaison officer said: “We are extremely pleased that we are continuing to gain support for our campaign, which will have such a positive effect on community life in Ipswich.

“Various pro-active initiatives such as this are ongoing in Ipswich at the moment and we are seeing some fantastic results for the town.

“It is very important that our local retailers continue to support us and help us in achieving these long-lasting results.”

Related articles

Comments have been disabled on this article.

Police are due to announce an update on the search for missing RAF gunner Corrie McKeague this afternoon.

A man in his 50s has been airlifted to hospital in a critical condition after suffering a cardiac arrest at the Stoke Park Asda store in Ipswich.

Scores of aspiring sleuths descended on Suffolk police headquarters to investigate what it takes to become a detective.

Premiership football star Peter Crouch has had an amusing exchange with an ITFC fan on Twitter – after being mocked for his looks and goal scoring prowess.

Certified puppy breeders have spoken out over a hard-hitting new report which names Suffolk and Essex as illegal puppy farming hotspots.

Engineers have started drilling under the River Orwell as part of a £30 million scheme to boost power supplies in Suffolk and Essex.

Historic Suffolk home with air-conditioned garaging for a private car collection, at Denham. It could be yours for £1.385m.

Police have launched an investigation into a suspected murder at a home in Cumberland Avenue, Bury St Edmunds.

A £3.8million funding boost has been given to the NHS in Essex and Suffolk for three major projects.

A week-long campaign targeting motorists using mobile phones has resulted in more than 60 drivers being slapped with penalty notices.

Most read

Show Job Lists

Topic pages

Newsletter Sign Up

Sign up to receive our regular email newsletter
MyDate24 MyPhotos24