Overcast

Overcast

max temp: 10°C

min temp: 3°C

Search

Ipswich: Debenhams, Marks & Spencer and BHS back super-strength alcohol campaign

18:21 20 December 2012

Alcohol crackdown

Alcohol crackdown

A CAMPAIGN to rid Ipswich of cheap super-strength alcohol has been given a major boost after a trio of national stores signed up to the initiative.

Reducing the Strength

The Reducing the Strength campaign was launched in the town in September.

The campaign aims to stop the sale of cheap super-strength beer, lager and cider from off-licensed premises.

The campaign is a joint initiative between Suffolk Police, NHS Suffolk, Ipswich Borough Council, Suffolk County Council and the East of England Co-Operative Society.

Reducing the Strength asks off-licence owners to voluntarily remove super-strength products from their stores.

British Home Stores, Marks & Spencer and Debenhams have all agreed that none of their Ipswich stores will sell highly alcoholic beer, lager and cider.

Although the Reducing the Strength campaign is voluntary, Debenhams has also agreed to make this a permanent part of its licence by making a minor variation to its licensing conditions.

The initiative, run by Suffolk police and partners, was launched in the town in September. The East of England Co-Operative Society, Tesco and Waitrose are among the major retailers to sign up, while 64 smaller stores are also on board.

The campaign is a joint initiative between Suffolk police, NHS Suffolk, Ipswich Borough Council, Suffolk County Council and the East of England Co-operative Society.

As part of its ongoing work, Suffolk Police’s Licensing Team works with stores across the county to ensure that businesses adhere to licence conditions and that any issues leading to crime and anti-social behaviour around the premises are dealt with.

John Alcock, street drinking liaison officer said: “We are extremely pleased that we are continuing to gain support for our campaign, which will have such a positive effect on community life in Ipswich.

“Various pro-active initiatives such as this are ongoing in Ipswich at the moment and we are seeing some fantastic results for the town.

“It is very important that our local retailers continue to support us and help us in achieving these long-lasting results.”

Related articles

2 comments

  • Meanwhile loads of smaller independent stores continue to stock it by the shelf load and will reep all the profits! Pointless. There are 3 stores all about all 5-10 minutes walk away from me and they have loads of the stuff!

    Report this comment

    Vigilant_Citizen

    Thursday, December 20, 2012

  • I've never seen a "street drinker" in Marks and Spencer.

    Report this comment

    daft fader

    Thursday, December 20, 2012

The views expressed in the above comments do not necessarily reflect the views of this site

Highways England chiefs have closed the Orwell Bridge this morning after Met Office forecasters warned of gusts of up to 65mph on the A14.

Two men arrested after a stabbing in Ipswich have been bailed by police this morning.

Ipswich’s role as the county town of Suffolk is being questioned, with some suggesting Bury St Edmunds is more deserving of the title.

Arlington’s Brasserie, in Ipswich, has an historic link with the women’s suffrage movement and next week it will host a celebration of International Women’s Day.

Parks and cemeteries across Ipswich are closed for the rest of the day as Storm Doris is expected to batter the town.

The next stage of improvement work to Oak Meadow park in Kesgrave is to begin from Monday –with the new equipment set to be ready in time for the Easter holidays.

A not-so-frighteningly named storm is set to wreak havoc on our roads today with gusts of up to 65mph expected on the A14 and A12.

A man is due to appear before South East Suffolk Magistrates’ Court in Ipswich today charged in connection with up to 30 high-value burglaries across six counties.

A new push is underway to recruit more ‘on call’ firefighters to make up a shortfall of around 40 across the county.

People who park illegally on yellow lines in Suffolk are more likely to be fined after a new civil parking enforcement scheme was agreed by the county council.

Most read

Most commented

HOT JOBS

Show Job Lists

Topic pages

Newsletter Sign Up

Sign up to receive our regular email newsletter
MyDate24 MyPhotos24