Partly Cloudy

Partly Cloudy

max temp: 18°C

min temp: 11°C

Search

Ipswich: Debenhams, Marks & Spencer and BHS back super-strength alcohol campaign

18:21 20 December 2012

Alcohol crackdown

Alcohol crackdown

A CAMPAIGN to rid Ipswich of cheap super-strength alcohol has been given a major boost after a trio of national stores signed up to the initiative.

Reducing the Strength

The Reducing the Strength campaign was launched in the town in September.

The campaign aims to stop the sale of cheap super-strength beer, lager and cider from off-licensed premises.

The campaign is a joint initiative between Suffolk Police, NHS Suffolk, Ipswich Borough Council, Suffolk County Council and the East of England Co-Operative Society.

Reducing the Strength asks off-licence owners to voluntarily remove super-strength products from their stores.

British Home Stores, Marks & Spencer and Debenhams have all agreed that none of their Ipswich stores will sell highly alcoholic beer, lager and cider.

Although the Reducing the Strength campaign is voluntary, Debenhams has also agreed to make this a permanent part of its licence by making a minor variation to its licensing conditions.

The initiative, run by Suffolk police and partners, was launched in the town in September. The East of England Co-Operative Society, Tesco and Waitrose are among the major retailers to sign up, while 64 smaller stores are also on board.

The campaign is a joint initiative between Suffolk police, NHS Suffolk, Ipswich Borough Council, Suffolk County Council and the East of England Co-operative Society.

As part of its ongoing work, Suffolk Police’s Licensing Team works with stores across the county to ensure that businesses adhere to licence conditions and that any issues leading to crime and anti-social behaviour around the premises are dealt with.

John Alcock, street drinking liaison officer said: “We are extremely pleased that we are continuing to gain support for our campaign, which will have such a positive effect on community life in Ipswich.

“Various pro-active initiatives such as this are ongoing in Ipswich at the moment and we are seeing some fantastic results for the town.

“It is very important that our local retailers continue to support us and help us in achieving these long-lasting results.”

Related articles

2 comments

  • Meanwhile loads of smaller independent stores continue to stock it by the shelf load and will reep all the profits! Pointless. There are 3 stores all about all 5-10 minutes walk away from me and they have loads of the stuff!

    Report this comment

    Vigilant_Citizen

    Thursday, December 20, 2012

  • I've never seen a "street drinker" in Marks and Spencer.

    Report this comment

    daft fader

    Thursday, December 20, 2012

The views expressed in the above comments do not necessarily reflect the views of this site

A 170-tonne electricity transformer the size of a bungalow is being transported along the A12 in Suffolk on Saturday.

Members of a Suffolk-based fitness team have raised more than £7,000 for Ipswich Hospital’s neonatal and paediatric wards after completing the Three Peaks Challenge in just 22 hours.

Opened up in 1938, Broomhill Pool was, for decades, one of the most popular attractions in Ipswich.

A nursing home where an elderly man fell to his death has been put into special measures after inspectors gave it an overall rating of “inadequate”.

A Suffolk man who was the “inside employee” in a £37,000 fraud at an Ipswich grain terminal has been given a suspended prison sentence.

Education provision has been criticised at a small Suffolk prison but independent inspectors say it has a “generally humane, enabling and purposeful culture”.

Building a massive new estate in open countryside on the edge of Felixstowe would bring more benefits than the harm it would cause, according to the developers.

A person has died after being hit by a train this morning between Ipswich and Cambridge.

This week’s report on Hidden Needs in Suffolk has been seen as something of an eye-opener because it shows deprivation is not confined to the council estates of our largest towns, writes Paul Geater.

Today marks the centenary of the birth of Ronald “Carl” Giles, a treasured Suffolk icon who became Britain’s best-loved cartoonist.

Most read

Most commented

HOT JOBS

Show Job Lists

Topic pages

Streetlife

Newsletter Sign Up

MyDate24 MyPhotos24