Partly Cloudy

Partly Cloudy

max temp: 21°C

min temp: 18°C

Search

The pigs have arrived. See the latest

Pigs Gone Wild

news here.

Ipswich: Digital agency Crafted in the running for the European Search Awards

06:00 24 February 2014

Tom Gillman, head of sales and marketing at 
Crafted.

Tom Gillman, head of sales and marketing at Crafted.

Suffolk digital agency Crafted has been shortlisted for an international marketing award for its work with a European boutique hostel chain.

The Ipswich-based company, which specialises in bespoke online marketing, is in the running to claim the Best Use of Search Travel and Leisure honour at the European Search Awards, which are to be held in Reykjavik next month.

The awards celebrate the best in online marketing including search engine optimisation (SEO), online advertising and content marketing.

Crafted, a member of the EADT’s Suffolk Future50 listing of up-and-coming businesses, is one of eight nominees in the category, selected from hundreds of entries internationally.

It has received its nomination in recognition of work carried out for fast-growing European hostel brand Generator over the past year to raise its profile across the continent.

Generator, which was formed in 1995, targets the affordable city breaks market, with hotels in Barcelona, Berlin (Prenzlauer Berg and Mitte), Copenhagen, Dublin, Hamburg, Venice and London, with a Paris hostel due to open spring 2015.

A wide-ranging online marketing campaign, using eight languages, has led to a significant rise in website traffic and bookings for the chain, which provides exciting travel accommodation in European cities including Copenhagen and Barcelona.

Tom Gillman, head of sales and marketing at Crafted, said: “Everyone at Crafted is really excited to receive this international recognition, and to be shortlisted alongside some of the world’s best-known travel organisations.

“We work incredibly hard to create bespoke campaigns for our clients that work for them and support their business. Generator is a fresh and modern travel brand to work with, and a win in Reykjavik would be fantastic for both of us!”

Emma Benney, director of marketing at Generator, added: “We have been delighted with Crafted’s innovative approach to search marketing, and the results have enabled our rapid growth in bookings and online visibility. Our boutique hostels are located in eight amazing continental cities, so to be shortlisted for this internationally recognised award is great news for us, and we all have our fingers crossed.”

Crafted, established in 2005, offers bespoke web development, technical solutions, design, search marketing and PR servies. It employs a growing team of more than 50 digital marketing experts, and is ranked in Econsultancy’s top five digital agencies in the East of England,

0 comments

Eastbound A14 traffic near the Copdock junction. Image: Keith Mindham

Drivers are currently experiencing long delays after a car crashed into the central reservation on the A14 eastbound at Nacton this evening.

Police at the Ipswich v Norwich derby.

Suffolk Constabulary has yet to confirm it will have a presence at Ipswich Town games this season - including the potentially powderkeg Old Farm Derby.

Suffolk Police PCSOs (stock picture)

Two new PCSOs will be patrolling the streets of Bury St Edmunds from next January in a new step for local policing.

File picture of a car fire.

Firefighters were called to reports of three cars alight at a garage in Ipswich.

Andy Beckwith

A former Essex man who went missing in Gibraltar has been found “in good health”, police have said.

A motorist involved in a crash on the A14 in which a teenager died will live with the “huge remorse” for the rest of his life, a court has heard.

Relax and unwind

When the weather is as glorious as this, you want to do nothing more than sit back and relax.

St Helena Hospice assistant nurse Emma Young reduced staff and patients to tears in Colchester after performing Adele's Make You Feel My Love. Pic: St Helena Hospice.

A video of an assistant nurse performing an Adele song at a Colchester hospice has gone viral.

Hugh O'Neill, headteacher of St Benedict's School, Bury St Edmunds.

Turbulent times are ahead for Bury St Edmunds schools with “chaos” predicted as the two and three-tier systems compete against each other.

A police officer stands outside the Olympia mall in Munich, southern Germany, Friday, July 22, 2016 after shots were fired. (AP Photo/Sebastian Widmann)

The gunman who shot dead nine people and injured 16 others at a Munich shopping centre was an 18-year-old German-Iranian man, police believe.

Most read

Most commented

HOT JOBS

Show Job Lists

Topic pages

Streetlife

Newsletter Sign Up

Great British Life

Great British Life
MyDate24 MyPhotos24