max temp: 11°C

min temp: 8°C


Ipswich: Entrepreneur Christine Bardwell shortlisted in’Dragon’s Den-style’ national competition

16:18 03 April 2014

Businesswoman Christine Bardwell of bagthebag

Businesswoman Christine Bardwell of bagthebag


Online retailer bagthebag.com could be in line for a £150,000 investment


An Ipswich online entrepreneur, Christine Bardwell is bidding for an investment boost on Friday in a national competition.

Out of around 1,000 entries her start-up business has been shortlisted and will be judged in a Dragons’ Den style final.

Her business, bagthebag.com, is one of 10 businesses shortlisted in the prestigious Worth Foundation competition – the largest crowd-funded fund ever*.

Run by the experts at Worth Retail and a panel comprised of some of the UK’s top entrepreneurs, the Worth Foundation fund has been scouring the nation to find a retail start-up with a big idea that will get people up and down the UK reaching for their wallets. Online retailer, bagthebag.com was selected out of the nearly 1,000 firms who applied.

The only retail specific competition of its kind, the competition used the equity crowdfunding website Seedrs to secure a record- breaking £300,000 investment pot, with funding from 259 investors from 11 countries around the world – with £150,000 available for the winner and £75,000 for two runners up, as well as expert mentoring from Alex Johns and Paul Soanes, the founders and managing partners of Worth Retail, which has previously worked with brands such as Maybelline and the BBC.

bagthebag.com which sells handbags, kids bags and luggage online, was founded by retail expert Christine Bardwell.

Running her business - with a little help from her mum Marilyn and her sister Susan - between bases in Ipswich and London, she aims to make bagthebag.com the largest online seller of bags in the UK, and ultimately the world.

Christine will attend a pitching day at London’s Hospital Club on Friday and present their ideas to the expert judging panel, which is comprised of top UK entrepreneurs: Roger Wade of Boxpark, Jeff Lynn of Seedrs and Michael Acton Smith of Mind Candy’

Christine said: “I was over the moon to hear that I’d won a place in the Worth Foundation final. I’m excited about the judging day, and look forward to getting the panel as excited about bagthebag.com as I am!”

Alex Johns, managing partner of Worth Retail added: “bagthebag.com was up against some very stiff competition, but we were really impressed by Christine’s ideas. We’re confident that the business has huge potential, and we’re looking forward to hearing more about it on the judging day”

*Investors have invested in a fund which will be awarded to as yet unidentified talent, as opposed to investing in a known business.

For information about the Worth Foundation competition visit: http://worthretail.com/foundation/


1 comment

  • i find it hard to see what's new or different about this business, scores of web site offer items similar to what she has .

    Report this comment


    Friday, April 4, 2014

Woman was caught drink-driving at police headquarters

A 23-year-old was caught drink-driving after parking her car at Martlesham police headquarters, a court heard.

Murrayfield Primary School.

Governors have criticised Suffolk County Council after they resigned from their school which was branded ‘inadequate’.

Colchester lights switch on.

On the first weekend of Advent, the region truly got into the Christmas spirit with trees and coloured lights going up in town centres across Suffolk and north Essex.

South East Suffolk Magistrates' Court

A former servicemen has been banned from driving after crashing his car on Remembrance Sunday while nearly three times the legal alcohol limit.

Ipswich Park and Ride. Martlesham.

Conservative politicians in Suffolk are seeking urgent talks with the county council over the apparent threat to Ipswich’s park and ride service.

Drink-driver in court

A company director has lost his licence after admitting drink-driving while travelling at 94mph on the A14.

Ipswich Crown Court.

A 21-year-old Ipswich man who attacked two guests at a party with a machete has been jailed for nine years.

Foxhall Road.

Police are appealing for witnesses after an attempted robbery at a betting shop in Ipswich.

Rail passengers are facing a day of disruption due to overrunning engineering work in Cambridgeshire.

South East Suffolk Magistrates' Court

A 20-year-old woman was given a six week prison sentence suspended for 12 months for stealing £10 from a resident of a care home where she worked.

Most read

Most commented

Topic pages

Local business directory

Suffolk's trusted business finder

Property search

e.g. Oxford or NW3
Powered by Zoopla

Digital Edition

Read the Ipswich Star e-edition today E-edition

Great British Life

Great British Life
MyDate24 MyPhotos24