Partly Cloudy

Partly Cloudy

max temp: 11°C

min temp: 5°C


Ipswich: ITO World to unveil radical new data tool at Transport Systems Catapult Imagine Festival

06:00 11 June 2014

A still image from a road traffic flow animation produced using a new data visualition tool developed by Ipswich-based ITO World.

A still image from a road traffic flow animation produced using a new data visualition tool developed by Ipswich-based ITO World.


ITO World will tomorrow be previewing a radical new data visualisation tool it is developing for transport professionals at a major industry event in Milton Keynes.


The two-week Imagine Festival, which opened on Monday, has been organised by the Government’s Transport Systems Catapult initiative to explore the concept of “intelligent mobility” within the future of transport policy and planning.

Tomorrow, Ipswich-based ITO World, a specialist in data visualisation, will be revealing the first details of a new business intelligence aid developed to help planners, policy makers, operators and modelers understand how transport networks function at present, how they have performed in the past and how they might operate in the future.

The platform, which will be available to the industry later this year, will provide transport professionals with the power to interrogate and explore big datasets, visualise models, identify and report key trends, explore and diagnose causal factors and report on and share the resulting insights gained.

A demonstration of some of the tool’s capabilities will feature in a video being shown at the festival, presenting real-time, “action replay” and infographic views of the strategic road network − the results of the initial stage of a collaboration between ITO World and the Transport Systems Catapult.

ITO World, a member of the EADT’s Future50 listing of high growth potential businesses, was established in Ipswich in 2006 by transport information systems specialist Peter Miller and film visual effects expert Hal Bertram with the aim of applying technology from the film and computer gaming industries to provide insights into how transport networks function.

Mr Miller, chief executive of ITO World, says the new platform will aid future transport planning and policymaking by making complex data sets easier to understand and communicate and simpler to act on.

“Doing more with data is key to the successful development of intelligent mobility, and creation of smart cities,” he said. “Our visualisation tools are helping to make sense of all this data and deliver data-driven insight and real-time business intelligence in a simple engaging way.

“That’s why ITO is attracting so much attention from organisations that have significant commercial and economic interests in understanding traffic, movement across modes, network connectivity, congestion, asset management and safety − particularly as there is an increasingly overwhelming amount of data available to understand”.

Other clients of ITO World include Google, for which it prepared the data underlying the recent launch of a new maps app which includes details of public transport links across the whole of Great Britain, and operators such as FirstGroup, Abellio and Stagecoach.



Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files

Please log in to leave a comment and share your views with other Ipswich Star visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Ipswich Star staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Ipswich Star account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Felixstowe mayor Doreen Savage switches on the lights helped by Elise Gorski, Peggy Osborne, and Ash and Lila Tadjrishi.

It’s a problem faced by millions of families across the country every year.

Domestic violence reports increase

Domestic violence reports soared by 12% in Suffolk last year with more than 2,000 recorded incidents involving male victims, police have said.

The close-knit Smith family in 2006: Matt, Wendy, Nikki and Barry

It can be upsetting and lonely having a child with a disability, but Wendy Smith would rather shout about the many positives. Steven Russell hears how love and kindness trumps any anger and bitterness

Woman conned by bogus caller (Stock photo)

A Hadleigh woman who lost £2,500 in a police scam has warned others to be alert to the crime.

Members of the nursing team at Ipswich Hospital.

Carers and visitors of people being looked after at Ipswich Hospital will next month be able to spend more time with patients as new extended visiting hours are introduced.

She was last seen in the area of Downside Close in Ipswich.

A woman reported missing to police on Saturday has been found safe and well following a public appeal.

Part of Sue Brooks' photograph of pupils and staff at Fonnereau House School, Ipswich, in 1952. Are you in the picture?

I recently asked readers if they had memories of Fonnereau House School, Ipswich, which was in Fonnereau Road, close to High Street.

Essex police are investigating a robbery at Jaywick.

An 88-year-old Essex man suffered a broken hip when he was knocked to the ground by robbers who burst into his Jaywick home.

Doors reopen on the new look East of England Co-op Daily store in Woodbridge Thoroughfare. Staff members, left to right, Chloe Williams, James Buckles, Shirley Pierce.

Shoppers were greeted by the sight of a new-look Co-op on their high street yesterday, when a Suffolk branch of the store reopened following three weeks of refurbishment.

HGV drink-driver in court

A lorry driver carrying a trailer full of wine has admitted dangerous driving when weaving between lanes on the A14 while three times over the drink-drive limit.

Most read

Most commented

Topic pages

Local business directory

Suffolk's trusted business finder

Property search

e.g. Oxford or NW3
Powered by Zoopla

Digital Edition

Read the Ipswich Star e-edition today E-edition

Great British Life

Great British Life
MyDate24 MyPhotos24