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Ipswich: Linking the town centre with the Waterfront

11:36 04 May 2014

Paul Clement

Paul Clement

PAGEPIX LTD 07976 935738

Town Topics with Ipswich Central


In 2013 Ipswich Central was announced as a winner of the Government’s X-Fund, a scheme designed to reward places that were re-shaping to stay ahead.

The fund that we won is being invested in a host of new initiatives aimed at further improving our town centre and linking the Waterfront with the historic commercial core.

First stop has been the rebranding of the town’s shuttle bus that now operates a new Saturday route between Dance East and the old Cattle Market. The experience, that includes free wi-fi on board, means that you can leave the shops and be enjoying the splendid port-side development in less than 10 minutes.

Hop on and enjoy!

Next comes new branded market stalls to be used by specialist market operators.

These will be seen for the first time at the Forknight Cornhill local food and drink event on 11th May.

By providing the infrastructure, the costs of taking a pitch at such events has been halved and we will be incentivising new, experimental businesses to try out town centre retailing in the future.

The fund will also provide direct funding to independent businesses in the Saints and Blackfriars areas.

Both are crucial linkages to the Waterfront, the new markets will feature heavily here and they have exciting plans as to how they will spend their share of the cash.

Later in the year events to promote the town’s offer will include food and history themes.

Plus, Ipswich will start to take its message to a new, wider based consumer audience who may not usually travel into town but will now be encouraged to do so through stunning new imagery and video content.

All of this is in addition to the vast array of events, promotions and festivals that our town centre hosts each year and is the envy of many others.

Can Ipswich be the sort of town that demonstrates it has the X-Factor?

The government certainly think so…..and I tend to agree!

Paul Clement

of Ipswich Central



  • So basically £168k... not much but is a relatively nice sum, has improved the town by introducing a branded free shuttle that only operates to the waterfront on Saturdays, branded market stalls and direct funding to some independent shops outside the heart of the town centre? Well, the last one sounds fantastic - unable to discover how much cash this will actually be. But its certainly a positive step. The bus should be subsidised by businesses at the waterfront... surely this bus encourages people away from St Peters St etc.? I am not sure what branded market stalls are going to do to improve anything... something the council should be doing anyway. I can't help but think a private for-profit business would have spent the cash more wisely and made some income back making it sustainable. It probably would have created some job opportunities also.

    Report this comment

    Ipswich Entrepreneur

    Sunday, May 4, 2014

  • The other thing that will help is this: Force all bus companies to increase their services, not out of profit, but out of the fact to promote IPSWICH!

    Report this comment

    Neil Nield

    Sunday, May 4, 2014

The views expressed in the above comments do not necessarily reflect the views of this site

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