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Ipswich/Manchester Businesswoman Jo fails to tame the TV dragons

16:00 24 February 2014

Ipswich businesswoman Jo Kerley was on Dragon

Ipswich businesswoman Jo Kerley was on Dragon's Den with her Playaway cases that are distributed through Realize Future in Ipswich.

Dragons fail to leap for Jo’s business


Businesswoman and inventor Jo Kerley failed to tame the millionaires in BBC TV’s Dragons’ Den on Sunday- but she did come away with one offer of support.

The five dragons, all millionaire successes in their own right, didn’t rush to invest in her PlayAway children’s fun holiday luggage.

The special luggage features games and cartoon characters based on endangered species.

One dragon even thought her Amy Jo the Albatross character was a seagull.

Piers Linney said seagulls weren’t endangered.

One by one, four of the dragons declined to become involved, Linney himself, Deborah Meaden, Peter Jones and Kelly Hoppen.

However Duncan Baannatyne did make her an offer, of £60,000 for 35% of the business, but with conditions attached regarding the financing of the business.

The programme was recorded previously and the results had to be kept confidential by the hopeful participants until it was broadcast.

Jo Kerley revealed they had failed to reach an agreement with the Dragon since the programme but were still in touch with him regarding a possible involvement in the future as the business develops.



  • Is this really how our Local Regional Newspaper support local business? Shockingly negative report. Do you know how many people apply to go on that show? The fact that 80% of the people on the show do not get any offers and this lady did says it all! Well done Ms Kerley, professional pitch. you put Ipswich on the map and ..... to the reporter....SHAME ON YOU!

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    Angela Gregg

    Tuesday, February 25, 2014

  • Ignore the PR, the dragons wont follow through with the advice or support. Anyone who thinks a millionaire would be on call to run someones business for nothing is just plain silly. This news is a day late though.

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    Ipswich Entrepreneur

    Monday, February 24, 2014

  • Nice reporting Ipswich Star; its good to see you are behind local business. How about some praise for Jo for getting this far, and securing an investment offer from a Dragon? I don't understand why this piece is so disappointingly negative.

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    Damien Ribbans

    Tuesday, February 25, 2014

  • At least it proves that to get finance you have to come up with something original, and worthwhile in the first place.

    Report this comment

    Sarky Sage

    Tuesday, February 25, 2014

  • who cares.

    Report this comment


    Monday, February 24, 2014

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