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Ipswich: More support in booze campaign

16:55 23 November 2012

Off-licences are continuing to pledge their support for Suffolk police’s Reducing the Strength campaign.


Reducing the Strength

The Reducing the Strength campaign was launched in the town in September.

The campaign aims to stop the sale of cheap super-strength beer, lager and cider from off-licensed premises.

The campaign is a joint initiative between Suffolk Police, NHS Suffolk, Ipswich Borough Council, Suffolk County Council and the East of England Co-Operative Society.

Reducing the Strength asks off-licence owners to voluntarily remove super-strength products from their stores.

The campaign, launched in September, is a joint initiative between Suffolk police, NHS Suffolk, the borough and county councils and the East of England Co-operative Society, asking off-licence owners voluntarily to remove super-strength products from their stores.

Initial support was secured from national partner, the East of England Co-operative Society and Waitrose has now pledged its support.

Tesco then agreed to remove the products from its Ipswich stores, as did Martin McColl and 63 stores are now signed up.

Assistant chief constable Tim Newcomb said: “We are really pleased with the support we’ve received from national retailers.

“What we need now is further support from the people at the heart of this, the businesses who sell super-strength alcohol.

“We have written to every off-licence owner in the town, outlining how they can get involved. It is voluntary for them to sign up, but we would like them to make their participation formal, by amending their licence conditions to prevent them selling these products permanently.”

This amendment is free for anyone signing up before April.

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