Ipswich: New campaign attracts thousands to give the town another look
06:00 30 June 2014
The new campaign launched last week to encourage people to give Ipswich a second look has already attracted thousands of online views from around the world.
“I know a place where. . . “ was launched last week by Ipswich Central in a bid to get people to think again about and preconceptions they may have about Suffolk’s county town.
Centred on a video that has gone online and features views of Ipswich that people may be unfamiliar with, the campaign highlights the historic streets of Ipswich along with the exciting new Waterfront area in a bid to change some people’s negative perceptions of the town.
More than 11,000 people read our interactive features online in the first 24 hours after the launch, and a further 4,000 watched the video.
That will now be given a wider airing, and is expected to be show as part of the advertising package in independent cinemas across the region over the next few months.
Ipswich Central chief executive Paul Clement was delighted by the response to the launch of the campaign and hoped businesses would use it to promote the town. He said: “It’s time to get behind our town and to shout proud about its place in Suffolk.”
With tens of thousands of visitors enjoying the highlights of IP-Art, and Celebrate Ipswich next month culminating in the Maritime Festival, businesses and the Ipswich Central officials are hoping that the town will be given a real shot in the arm.