Ipswich: New styling for Waterfront area hotel
13:35 23 August 2014
Danny Higgins Photography
Travelodge, the UK’s biggest independent hotel chain, says its Ipswich Central hotel has received a make-over which has totally revamped the hotel with a new look.
The 87-room property on Duke Street, which opened in 2012, has been totally transformed and now incorporates the new contemporary Travelodge look.
The revamp took four days to complete and customers can now enjoy staying in a new fresh modern room which includes a luxurious bespoke king-size bed (normally found in luxury hotels) called the Travelodge Dreamer.
The investment at Ipswich Central Travelodge is part of a £57 million nationwide programme that the company is currently undertaking. By autumn this year over 80% of Travelodge hotels will incorporate the new modern look as seen at Ipswich Central. In addition by September this year, all 38,000 Travelodge rooms across the UK will feature the new Travelodge Dreamer bed.
The new modern Travelodge style has been completely developed by the company’s business and leisure customers. This includes the new room, Bar Café and reception areas.
Kevin Stolworthy, hotel manager at Ipswich Central Travelodge said: “Our £57 million nationwide modernisation programme is just one step on our journey to build a new Travelodge and become Britain’s favourite hotel brand for value.
Our hotel has been totally transformed following the revamp and customers are telling us they love our new look.
“There is no doubt that our Travelodge Dreamer bed is the hero of the new room. Customer feedback has been outstanding and we’re constantly being asked by customers how they can purchase the bed.
“With more business and leisure travellers visiting the area, the demand for good value accommodation is rising at pace. Therefore our new modern Travelodge is fast becoming the favourite hotel for value in the area.” The new Travelodge room is also featured in the Company’s new £25 million advertising campaign which has been designed to inspire Britons to get up and go, and explore Britain.
The modernisation programme at Ipswich Central also includes a complete revamp of all public areas within the hotel.
As part of its brand investment, Travelodge has slashed prices for the WiFi service in all of its 500 UK hotels to an initial free period of 30 minutes and then £3 for up to 24 hours. The hotel chain has also introduced in-room toiletries into all of its hotel rooms across the country