Rain

Rain

max temp: 18°C

min temp: 15°C

Search

The pigs have arrived. See the latest

Pigs Gone Wild

news here.

Ipswich: Police push forward with campaign to reduce super-strength booze

09:51 22 November 2012

Archant Norfolk Photographic © 2011

OFF-licences are continuing to pledge their support for Suffolk police’s ‘Reducing the Strength’ campaign.

The initiative, run by police and partners, was launched in the town in September, and aims to stop the sale of super strength beer, lager and cider from off-licensed premises.

Since the campaign’s launch, national retailer Waitrose has pledged its support, by signing up it’s town centre and East Ipswich stores, and in total an additional ten stores have become super strength free.

Initial support was secured from national partner, the East of England Co-Operative Society, who helped launch the initiative.

Following this, Tesco agreed to remove these products from its stores in the Ipswich Borough District, as did Martin McColl.

The campaign is a joint initiative between Suffolk police, NHS Suffolk, Ipswich Borough Council, Suffolk County Council and the East of England Co-Operative Society and involves partners asking off-licence owners to voluntarily remove super strength products from their stores.

Following the campaign launch, 53 of the town’s stores were ‘super strength free’.

Sixty-three stores are now signed up, meaning over half of the premises in the town are on board.

Assistant Chief Constable Tim Newcomb said, “We are really pleased with the support we have received from national retailers, as well as from members of the public and from police forces and councils across the country.

“The campaign has sparked a huge amount of interest locally and nationally, with many people intrigued by the idea and recognising the positive impacts it could bring.

“What we need now is further support from the people at the heart of this, the businesses who sell super strength alcohol to vulnerable people, whose lives are being damaged by this extremely harmful substance.

“Key national retailers have publicly pledged their support to our campaign, and we now want independent stores to follow suit, and get involved.

“We know the damage it can cause, one can of super strength lager can contain the entire recommended daily intake of alcohol.

“The effect it can therefore have on individuals who drink it and on the communities where it is sold and where it is consumed, can be quite significant.

“We have written to every off-licence owner in the town, outlining how they can get involved. It is voluntary for them to sign up, but we would like them to make their participation formal, by amending their licence conditions to prevent them selling these products permanently.

“This usually attracts a fee, but our partners at Ipswich Borough Council have removed this charge for anyone who signs up between now and April next year.

“We are now in the process of visiting each store to talk to the business owners about the positive effects this change could bring for them, and to answer any concerns they may have.

“I would encourage the owner of any off-licensed store in the town who has not already signed up to get in contact with us, to talk to us about the campaign, the support we can offer in helping them go ‘super strength free’, and how they can help us improve the quality of life in Ipswich.”

Related articles

1 comment

  • All that will happen here is that some free-market thinking individual will simply open a shop or adapt their merchandise for all those who want super-strength booze. As far as I know tramps don't go shopping in Waitrose. Well meaning as this clearly is, it won't work because the UK is not a communist country.

    Report this comment

    Sam

    Thursday, November 22, 2012

Rudimental were at Thetford last night

Two years ago Rudimental were performing on the Pyramid Stage at Glastonbury when it was powered down because an electrically charged storm was exploding overhead.

Suffolk Adult Learners Award winners and runners up

Celebrating achievement in the Suffolk Adult Learners’ Awards 2016

A man police would like to speak to following three alleged fraud incidents in Ipswich

Suffolk police officers have released an image of a man they would like to speak to following three incidents of alleged fraud in Ipswich.

Wherstead Road

Drivers experienced long delays in and out of Ipswich this evening while safety checks were made to the railway bridge in Wherstead Road.

An Abellio Greater Anglia train at Colchester

Passenger satisfaction levels in the region’s rail operator have dropped in key areas including value for money and punctuality, a new poll has revealed.

Mark Bee and George Nobbs at Beccles bridge in 2013 - both former leaders voted against the devolution deal.

Suffolk’s councils have done their bit on approving the government’s devolution proposals – but the decision on whether to proceed remains up in the air.

The St Elizabeth Hospice Bubble Rush.will take place on August 28 at Christchurch Park.

Today is the last chance to get early bird discount for Suffolk’s first ever Bubble Rush.

Damage to Matthew Bonner's car

An Ipswich man whose car was broken into earlier this year has criticised police after officers closed an investigation into the crime.

Stock image

Police have identified the possible location of a rape in Hadleigh last week.

Boris Johnson speaks during a press conference at St Ermin's Hotel in London, where he formally announced that he will not enter the race to succeed David Cameron in Downing Street. PRESS ASSOCIATION Photo. Picture date: Thursday June 30, 2016. See PA story POLITICS Conservatives Johnson. Photo credit should read: Stefan Rousseau/PA Wire

It was a day that started with promise for the former London mayor and Conservative leadership frontrunner.

Most read

Most commented

HOT JOBS

Show Job Lists

Topic pages

Streetlife

Newsletter Sign Up

Great British Life

Great British Life
MyDate24 MyPhotos24