Direct Line is challenging rival insurance firms to match its customer offering with a new £40million campaing starring Harvey Keitel as the character Winston Wolfe from cult movie Pulp Fiction.

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The firm, which has offices in Ipswich, will launch the campaign during tomorrow’s broadcast of The X Factor on ITV.

A 40-second ad shows Keitel reprising the role of the “fixer” for the first time since ‘Pulp Fiction’ was released 20 years ago.

2 comments

  • Just why these insurance companies think that anybody with a brain cell, would take out insurance with them by using a furry animal or the face of a z-lister is beyond me,

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    richard

    Friday, August 29, 2014

  • Has offices in Ipswich...that makes it a local story then!

    Add your comment | Report this comment

    Robotix

    Friday, August 29, 2014

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