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John Grose hosts VIP preview of new DS 7 Crossback

PUBLISHED: 16:17 23 August 2017 | UPDATED: 16:17 23 August 2017

The only pre-production DS 7 Crossback in the country was centre stage at John Grose’s preview event. Picture: John Grose

The only pre-production DS 7 Crossback in the country was centre stage at John Grose’s preview event. Picture: John Grose

John Grose

The forthcoming DS 7 Crossback sport utility vehicle was centre of attention at a DS Experience preview event staged by John Grose.

The only pre-production DS 7 Crossback in the country was centre stage at John Grose’s preview event. Picture: John GroseThe only pre-production DS 7 Crossback in the country was centre stage at John Grose’s preview event. Picture: John Grose

John Grose hosted an exclusive viewing of the newest addition to the prestigious DS Automobiles brand – the DS 7 Crossback sport utility vehicle.

The preview event was held at Oaksmere Hotel in Eye, which provied an idea backdrop for this VIP event.

Guests were invited to see the only pre-production model DS7 Crossback in the country, viewing its stylish exterior in resplendent Byzantin gold paint.

To fully experience DS 7 Crossback’s luxurious interior and advanced technologies, not all completed on the pre-production model, the event was supported by a state-of-the-art virtual reality chair. It allowed users to not only see the finished model from the inside, but to interact with it by opening the doors and the boot, changing the colours and watching the vehicle drive – all through the virtual-reality headset.

Guests could interact with the new DS 7 Crossback via a virtual-realisty headset. Picture: John GroseGuests could interact with the new DS 7 Crossback via a virtual-realisty headset. Picture: John Grose

A French brand born in Paris, DS was officially founded on June 1, 2014 when it separated from Citroën. Its ambition is to revive the tradition of premium vehicles in the French automotive industry.

Inspired by the very best of French know-how, DS perpetuates the values of innovation and distinction inherited from the very first DS, launched in 1955.

Designed for customers looking for a means to express themselves as individuals, the DS collection comprises:

DS 3 with its ‘floating’ roof and ‘shark’s fin’ side pillar.

DS 3 Cabrio with its retractable roof that you can open or close at speeds of up to 70mph.

Dynamic DS 4 and DS 4 Crossback.

Elegant DS 5.

Forthcoming all-new DS 7 Crossback.

The models in the DS range stand apart through their avant-garde design, refinement, attention to detail, advanced technology and dynamic serenity.

Presented at the 2017 Geneva Motor Show, the DS 7 Crossback SUV ushers in the second generation of DS models. With the DS 7 Crossback La Première limited edition model, forward-thinkers can reserve their car online or at John Grose DS on Ransomes Europark in Ipswich, and be among the first to get behind the wheel.

Committed to high-performance hybrid and electric cars, DS Automobiles will be introducing the DS 7 Crossback SUV equipped with E-Tense, the hybrid powertrain by DS, in 2019.

The new DS Automobiles range is available now to view and test drive at John Grose DS on Ransomes Europark in Ipswich. For more details and its latest offers visit johngrose.co.uk/ds, call 01473 277666 or email ds@johngrose.co.uk

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