max temp: 11°C

min temp: 2°C


Latitude: Festival organiser unashamed of event’s “middle-class” reputation with launch of new yoga sessions

16:27 10 June 2014

This year

This year's Latitude Festival will feature Damon Albarn as one of the headliners

The organiser of the Latitude music festival has said he is unashamed of the event’s middle-class reputation – as he announced campers are to be invited to take part in early morning yoga sessions.


Instead of sleeping off hangovers in tents, festival goers will have the option of flexing their limbs on one of the campsites at this year’s event at Henham Park, Suffolk.

Now in its ninth year, Latitude has been nicknamed Britain’s most middle-class festival, and organiser Melvyn Benn admitted the latest addition would do nothing to scotch this.

He said: “I wouldn’t be so presumptuous as to say working class people don’t do yoga but yoga absolutely reinforces our middle-class credentials and I’ve no qualms about that at all.

“It’s something we’ve secretly wanted to add for a while and I think a lot of people will be pleased.”

Mr Benn added that he expected the event, which begins on July 17, to sell out and he did not believe concerns over cost of living had hit Latitude.

“I know some other festivals are struggling but I don’t think it’s affected our sales and it certainly hasn’t dictated our thinking over ticket pricing,” he added.

“I believe that even in difficult economic times people still need some luxuries and as long as the line-up is strong and you are putting on a quality event, people will still want to come.”

The festival will have the theme of “secrets and lies”, inspired by CIA whistle-blower Edward Snowden.

This will involve a series of political debates held across the weekend along with artistic interpretations of the theme, including a ballet performance highlighting how dance would be used to express the secrets of the royal household in mediaeval times.

The headliners are blues/rock duo the Black Keys, Northern Irish indie act Two Door Cinema Club and Blur front-man Damon Albarn performing as a solo artist.

The festival will include 10 arts arenas and stages hosting comedy, theatre, dance, film, cabaret and literature.


1 comment

  • How far has rock music travelled from its gritty and authentic origins? Platitude makes even the ghastly smugfest that is 'Glasto' appear cutting edge and radical. I would by the way say that in India there'd be plenty of working people doing yoga, far removed from the self-indulgent yoga industry in the West

    Report this comment

    Andrew Watson

    Tuesday, June 10, 2014

The views expressed in the above comments do not necessarily reflect the views of this site

Grimwade street fire. Ipswich

Firefighters saved the life of a man when they rescued him from a Ipswich house blaze without wearing breathing apparatus.

Official opening of Chantry Academy. Head boy and girl, left to right, Ligita Lazdauskaite and Joshua Clarke.

Chantry Academy in Ipswich celebrated the grand opening of its new school building on Friday, as the school marks a “fresh start” from a difficult year.

Exercise is important in the battle against SAD

Seasonal Affective Disorder – or SAD – is a very real yet little understood condition that haunts millions every winter.

St Peter and St Mary's Church, Stowmarket, celebrates the opening of its Christmas tree festival. Pictured: Harry and Elena Brown.

The festive season officially arrived in Stowmarket tonight as the town celebrated the launch of its annual Christmas tree festival and lights switch-on.

Bogus caller victim. Library image.

A Hadleigh resident has fallen prey to a phone scam run by crooks posing as bogus police officers.

Museum bosses have gone back to the drawing board following their lottery bid rejection.

Hopes of a multi-million-pound lottery windfall for Ipswich Museum have been dashed – forcing borough chiefs to reconsider the ambitious £23m project to transform the High Street campus.

Jazz singer and songwriter Zoe Gilby

Seasonal delights by the Waterfront

UCS Photography, major investment

Photography students at UCS benefit from state of the art facilities after major investment

Sergeant Ash Jackobs (31) from Felixstowe during 

Chefs from Colchester-based 16 Air Assault Brigade have been wild cooking to prepare for operations in tough environments.

High winds are set to hit Suffolk and Essex. PA Photo: Chris Ison.

A yellow weather warning for high winds has been issued by the Met Office for Essex and Suffolk across the weekend.

Most read

Most commented

Topic pages

Local business directory

Suffolk's trusted business finder

Property search

e.g. Oxford or NW3
Powered by Zoopla

Digital Edition

Read the Ipswich Star e-edition today E-edition

Great British Life

Great British Life
MyDate24 MyPhotos24