Partly Cloudy

Partly Cloudy

max temp: 21°C

min temp: 13°C

Search
Suffolk Business Awards 2018 Tickets

Lidl claims to be fastest growing supermarket after record Christmas footfall

PUBLISHED: 08:50 10 January 2018 | UPDATED: 09:17 10 January 2018

Supermarket Lidl claimed it was the

Supermarket Lidl claimed it was the "fastest growing supermarket" over Christmas after booking record festive sales. Picture: Rui Vieira/PA Wire

Lidl has claimed it was the “fastest growing supermarket” over Christmas after booking record festive sales.

The German chain said sales rose 16% in December as it experienced its highest ever footfall.

December 22 marked a record trading day in Lidl UK’s history, the group said, while the week before Christmas was its “strongest ever”.

However, it did not give a breakdown of like-for-like sales, again ignoring an industry benchmark used by its peers.

READ: Morrisons gives a strong start to festive trading updates from Big Four supermarkets

MORE: Cheap veg helps supermarket Sainsbury’s to record Christmas

Among the supermarket’s best selling products was its Birchwood Farm whole fresh turkey, which contributed to a 10% increase in sales of the bird.

Total fresh meat and poultry sales grew by 17% over the period.

Roughly 600 tonnes of Brussels sprouts, 17 million mince pies and over 800,000 litres of Champagne and Prosecco were also snapped up by shoppers.

Boss Christian Hartnagel said: “Lidl UK has had a fantastic 2017 and this was capped by our strongest Christmas trading period to date.

“Customers came into our stores to buy more of their Christmas items, knowing they could find high quality products at market-leading prices.

“We look forward to bringing the Lidl offering to more communities across the UK, as we continue our rapid expansion plan this year.”

Lidl has been on a rapid expansion drive recently, which is helping drive its sales.

Nine new stores opened in December, taking its total to 693.

Earlier this week, Lidl said it will open five new London stores and build its largest UK warehouse to date in a move that the supermarket says underlines the “scale” of its expansion plans in Britain’s capital.

The German discounter’s expansion is expected to solidify its standing as one of the UK’s fastest-growing supermarkets alongside fellow German Aldi, increasing the pressure on Britain’s Big Four, Tesco, Sainsbury’s, Asda and Morrisons.

Calls have been made for leaders to reverse their decision to call off a family fun day in Ipswich following a violent crime wave that led to the loss of a young life.

Police are investigating a reported rape which took place in Ipswich last night.

Former BBC broadcaster Bill Turnbull sent a poignant message to women competing in Ipswich’s Race for Life this weekend: don’t leave it too late to get checked for cancer.

Around 500 people turned out to enjoy a day of Bangladeshi culture and food at the seventh annual Suffolk Pita Festival in Ipswich.

Efforts to raise awareness of diabetes and how to prevent it are being redoubled in Suffolk as the number of new diagnoses rises by 5% year on year.

Swarms of tiny black beetles have been appearing in gardens across Suffolk and Essex, seemingly attracted by the hot weather.

An elderly woman on a mobility scooter inadvertently drove onto the A14 this morning and had to be escorted off by police.

Two people have been arrested after a man was stabbed in Haverhill yesterday evening.

Hosting a barbeque or grabbing a cool pint in the local pub for the England game today? Check here to see how warm it will be where you are.

Scores of bikers took to the region’s roads today under the blazing sunshine to raise money to support unwell children.

Most read

Show Job Lists

Topic pages

Newsletter Sign Up

Ipswich Star daily newsletter
Sign up to receive our regular email newsletter

Our Privacy Policy

MyDate24 MyPhotos24