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Poll: Council signs spell double trouble at resort!

13:00 21 November 2012

A sign on Felixstowe seafront with both Waveney and Suffolk Coastal District Councils

A sign on Felixstowe seafront with both Waveney and Suffolk Coastal District Councils' names - the double branding move has angered councillor Mike Sharman.


A COMMUNITY leader has today voiced strong concern over “double branding” which he believes shows two councils joining up by stealth.


Town and district councillor Mike Sharman has been appalled to see the name of Waveney District Council, alongside its sister council Suffolk Coastal, on notices at Felixstowe.

He fears the district is losing its independence and the resort, whose residents often criticise management by “Big Brother” at Woodbridge, would have even less connection with an area 40 miles away.

“It is very bizarre and a little ridiculous,” said Mr Sharman.

“You don’t expect to see Waveney District Council on signs on Felixstowe seafront – they are not our council.

“I don’t think people in Ipswich would be very pleased if there were signs on the Cornhill saying Ipswich Borough Council and Babergh District Council.

“It’s as if we are losing our identity. I don’t like the way Waveney’s name takes precedence over Suffolk Coastal either – I can see the two councils being one in about 20 years, but this looks as if they are joining up by stealth.”

It is understood the notices make it more flexible for staff from the two councils to work across the borders of each authority – Waveney staff could issue fixed penalty tickets in Suffolk Coastal if the signs also state their council’s title.

This year, 176 on-the-spot fines have been issued in Waveney – 150 for littering and 26 for dog fouling and other incidents. Figures are not available for Suffolk Coastal, but there have only been a handful issued.

“The shared branding of In Partnership is used on those services which are working jointly across the two council areas of Suffolk Coastal and Waveney,” said a council spokesman.

“This is not an issue of independence but of greater efficiency, and to date these shared working initiatives have helped both councils save in excess of £4 million which is excellent news for the residents of both districts.”

■ Do you object to Waveney having its name on signs in Felixstowe? Write to Your Letters, Ipswich Star, 30 Lower Brook Street, Ipswich, IP4 1AN, or email



  • I quite agree with Mike Sharman, we are Suffolk Coastal NOT Waveney who are 40 miles away.

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    October girl

    Wednesday, November 21, 2012

  • Spot on RC, when people in public life think this sort of thing is important it's time they stood down because they are definitely out of touch.

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    Wednesday, November 21, 2012

  • If I was a councillor, I'd be looking to share the blame as much as possible. Then again, I am not in the Waterfront Borough Council, so am obviously biased.

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    Winston Barrington Jr.

    Thursday, November 22, 2012

  • Does he SERIOUSLY believe anybody actually identifies with the district council that their home town or village happens to be part of? Ask anybody who lives in Felixstowe, or Grundisburgh, or Saxmundham where they live and I'll guarantee the answer won't be "Suffolk Coastal". I think it's more about a pompous politician's self-defining status.

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    Wednesday, November 21, 2012

  • Mike Sharman, you seriously need to get a life.

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    Wednesday, November 21, 2012

  • Rather than seeing Babergh & Ipswich, Babergh & Mid Suffolk is more likely.

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    John Haseltine

    Wednesday, November 21, 2012

  • Bring on the merger! We have far too many disparate local authorities in Suffolk, endlessly duplicating cost and administration - even to the ridiculous level where taxpayers money is spent on one authority commenting on another's planning decisions. Sweep away all this bureaucracy and put the money in front line services and needed activities like the Spa Pavilion.

    Report this comment


    Thursday, November 22, 2012

The views expressed in the above comments do not necessarily reflect the views of this site

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