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Poll: New £100,000 electronic road signs aim to cut travel delays in Ipswich

06:00 07 October 2015

The new electronic road sign in Rushmere

The new electronic road sign in Rushmere

A new set of electronic traffic signs have been posted around Ipswich to help warn motorists of delays, roadworks and other essential travel information.

The variable message signs (VMS) signs resemble those seen on motorways, which help let motorists know where the delays are before they reach them, in an effort to help drivers plot alternative routes.

Five signs, each costing £20,000, have currently been put in place on key routes into town where many of the biggest hold-ups take place, including in London Road, Bramford Road, Felixstowe Road, Woodbridge Road and Bury Road.

A Suffolk County Council spokesman, said: “All sign locations were given careful consideration from both a resident and driver perspective.

“We have located signs in such locations as to give motorists useful information at the appropriate point in their journey into town so that they can redirect themselves if an incident is reported ahead.”

The £100,000 project began after a business case for the Travel Ipswich scheme, which looked at ways to improve travel around the town.

With the signs installed on Monday last week, already motorists have been warned of roadworks along Norwich Road and at the roundabout towards Ransomes Europark.

However, council staff have insisted that nearby residents will not be affected by the new additions.

A council spokesman added: “From a resident perspective, wherever possible the signs have been sighted away from residential properties, however there are locations where this is not possible. In these locations, we have found locations where there are wide highway verges between the properties and the signs and placed them as far a practical away from the houses.

The light technology used on these signs is LED which means light is directed towards the highway and not towards the properties.”

What do you think of the new signs? Email newsroom@archant.co.uk or comment below.

42 comments

  • I thought that councils budgets were suffering because of 'cuts'. Nearly every bit of road 'improvements' carried out in Ipswich result in further congestion, just look at the queues in Spring Road after the closure of the exit from Back Hamlet forces traffic from two main roads into the town into one, St Helens St. Further exacerbated by the bus lane in the same street. Have the numpties that come up with these plans not realised that the more a vehicle stands in traffic the more the emissions are. The money could have been used to fill in some more pot holes.

    Report this comment

    railroader

    Monday, October 12, 2015

  • The trouble is they lie. Last Sunday "To M25 11 mile, 22 minutes". It took 42 minutes. The previous Friday "M3 closed J3-6", oh no it wasn't. So why waste money on dis-information?

    Report this comment

    David S

    Saturday, October 10, 2015

  • Whenever you see these signs displaying a message, where ever in the country it is, they nearly always say.. 'expect delays' which is a bit of a redundancy really as we always expect delays, every day where ever we are going! What are these ones going to say? Congestion in town, please avoid? Well there is always congestion in town and if you have to go there, these signs aren't going to change that!

    Report this comment

    Gobby

    Friday, October 9, 2015

  • Wonder how long it will take for the novelty to wear off and SCC stop updating the displays. Just look at the poor service on the electronic information service for the route 66 bus route. SCC like buying expensive toys but don't then put in the resources to support and maintain them. Better to spend the money on cutting the hedgerows so the old road signs can been seen.

    Report this comment

    amsterdam81

    Friday, October 9, 2015

  • Sign of the times i'm afraid. No good moaning on here though as if anyone takes a bit of notice. Councils like this just put themselves above us and treat us with contempt, we know nothing we only suffer the endless traffic lights, the one way systems, the penalties for minor misdemeanors like other posters I stay away from the place now with my car. I think they have won though.

    Report this comment

    easylec

    Thursday, October 8, 2015

  • Sack whoever spent this money what a waste

    Report this comment

    Waspsforever

    Thursday, October 8, 2015

  • Yup... Suffolk County Council, what a waste of a 100k.. These signs will prove to be as useful as an ashtray on a motorbike!..

    Report this comment

    soulboy

    Thursday, October 8, 2015

  • Oh for goodness sake:-( So just ignore the government guidance to reduce street sign clutter then. I've never seen any of these types of signs that have actually been useful. What an incredible waste of money.

    Report this comment

    Jan

    Thursday, October 8, 2015

  • The sign should read "Avoid traffic, turn around, go home" The brain teasers who thought of this wasted £100K should be sacked .

    Report this comment

    chantry

    Thursday, October 8, 2015

  • the road on the left of the picture is a dirt track private road.also a cycle path runs alongside the main road.

    Report this comment

    swivel68

    Thursday, October 8, 2015

  • What a waste of money. So patronising and, if there is a delay, where do you go ?

    Report this comment

    Mike

    Wednesday, October 7, 2015

  • "Christmas shoppers, Bury St Edmunds next left"

    Report this comment

    Tone the moan

    Wednesday, October 7, 2015

  • Must admit when my wife and myself first saw the one in Bramford road the other night, we both came to the conclusion that, being so close to the junction, we forecast a few rear shunts being caused by people taking their eyes off the vehicle in front whilst reading the sign, especially as the busy entrance to the bank carpark is next to it.

    Report this comment

    Sarky Sage

    Wednesday, October 7, 2015

  • If we have to have these signs rather than 'think bike' could we have 'cyclists must obey the highway code' Just a thought!

    Report this comment

    another day in the mad house

    Wednesday, October 7, 2015

  • Electronic signs to warn of delay in Star Lane, Bond St, Argyll St etc, etc - surely money could have easily been saved by making these signs standard, permanent ones

    Report this comment

    floreat

    Wednesday, October 7, 2015

  • Blimey it should be bigger!! with all the roadworks in Ipswich being done from time to time it will run out of space!!! Sorry,but it's a waste of money.

    Report this comment

    blowesyboy

    Wednesday, October 7, 2015

  • Think bike? Think car or lorry morelike! What a waste of dosh.

    Report this comment

    kev70

    Wednesday, October 7, 2015

  • This council isn't fit for purpose, is there any way we can give them a vote of no confidence? As another poster said, it's all very well saying there is a blockage on the A14 or wherever, but it doesn't give you options to re route, seems like another £100k down the swanny, still in comparison to that £24m catastrophe on civic drive, I suppose we should be thankful for small mercies.

    Report this comment

    Tedbundy

    Wednesday, October 7, 2015

  • The signs have been installed at areas where traffic flow is at its worst

    Rushmere sign warns incoming traffic of delays

    Report this comment

    GilbertGeorge

    Wednesday, October 7, 2015

  • So many potholes in Ipswich... I've been avoiding Landseer Road recently for this very reason, they're dominating the road down there - spend a bit of money repairing these - please! As for these new signs......? well.....

    Report this comment

    teacherincrisis

    Wednesday, October 7, 2015

  • Disgraceful waste of money!

    Report this comment

    ConcernedIpswich

    Wednesday, October 7, 2015

  • "We do what we want " syndrome. Just another classic example of valuable money being wasted as the comments above clearly indicate. The poll above showing over 80% of local people saying it will not improve driving around Ipswich is possibly a fair reflection of what people think. So why does the local newspaper tell you about this sham after the money has been spent instead of campaigning for more transparency in SCC and IBC informing the public what they are going to waste money on ? Perhaps the newspaper can tell us of future road signs, map kiosks and statues to be constructed. It is a shame that a poll is not taken before these projects are thought of. What use are they when you are caught up in the traffic jam before the sign telling you there are road works a mile down the road ? The sign shown above is obviously in the wrong place when drivers would and SHOULD be concentrating on the junction ahead. The sign could of been placed after the layby or a few hundred yards before the junction. How does the Civil engineer and qualified signage installer get it so wrong ? That £100.000 could of gone towards resurfacing the pot holed roads on the housing estates or more off road parking instead of grass verges turned to mud holes because of cars parking on them. Yep, it just once again shows that there are only austerity measures for us. It is just as bad trying to get out of Ipswich as it is trying to reach it. I think the Evening Star should speak up on behalf of the people of this town.

    Report this comment

    chantry

    Wednesday, October 7, 2015

  • All that 'Electronic Signs' are doing is 'papering over the cracks' (excuse the pun) in our run down inadequate Road Infrastructure !....'Vanity' projects are not going to solve the persistent lack of serious Investment in our Road Infrastructure !, we in Britain are paying the highest Fuel Tax in the world and our Vehicle Tax is also extremely high !....this money should be being invested each and every year !, keeping up the Maintenance and Improvements !...instead our money is probably funding our Military Actions all over the world, which have resulted in huge numbers of immigrants !

    Report this comment

    freedomf

    Wednesday, October 7, 2015

  • So instead of doing anything about the increased congestion, they are merely going to inform us that congestion is there and there is nothing they can do about it. Brilliant.

    Report this comment

    Ted Maul

    Wednesday, October 7, 2015

  • Can someone please tell me what the ALTERNATIVE route is if there is an accident or delay. On the other hand I nearly hit a cyclist while reading the sign "WHAT OUT FOR CYCLISTS"

    Report this comment

    Rocky3

    Wednesday, October 7, 2015

  • Ipswich will never improve while it's controlling influences have such a passionate hate of the private motor vehicle. Every single traffic light is designed to prioritise buses. Road space has been removed to enable the routing of more bus lanes. Everything that could have been done to frustrate the motorist has been carried out with flourish. I refuse to go near the place as a result!

    Report this comment

    Dean

    Wednesday, October 7, 2015

  • Unfortunately we really do seem to have a bunch of morons in charge of traffic in Ipswich.

    Report this comment

    Esco Fiasco

    Wednesday, October 7, 2015

  • The new traffic light system down Felixtowe road was apparently supposed to help relieve traffic delays... Not one difference since...waste of money...Now these signs have appeared to try and do the same thing..Another waste of money.

    Report this comment

    TWO

    Wednesday, October 7, 2015

  • How many pot holes could have been fixed with this cash!!!!

    Report this comment

    Ipswich Man

    Wednesday, October 7, 2015

  • £100,000 on 5 road signs that give you no useful information whatsoever. And this from Suffolk County Council, the same council that is cutting services to elderly and vulnerable people because it says there is no money ???

    Report this comment

    bettycoltrane

    Wednesday, October 7, 2015

  • Another waste of taxpayers money, have they nothing better to do than dream up these stupid ideas. The signs on many major roads are pointless too, your either in it or they've been left on all day. Go back to sleep Suffolk( and Ipswich for that matter ) councils we don't need your stupid ideas.

    Report this comment

    Transol

    Wednesday, October 7, 2015

  • £20,000 each? I could have done it comfortably for £5,000 (with some profit in it) each. This is for 5 one-off signs to these specifications and not off an assembly line. Whoever got the tender for these must have been laughing all the way to the bank. If you have £100,000 to burn, fine, but at least get more signs out of it for a little bit of value for money... These signs are pointless... "test" messages, don't drink and drive, don't text and drive, think bike etc. its all common sense... but also a distraction! Too bad they aren't RGB LEDS... that way they could double up as xmas display. There is no point in a sign letting you know the obvious without letting you obtain an alternative route... the A14 signs won't warn you of this because they are intended for information to lorry drivers primarily on long A-road or motorway routes,... what would be more helpful is signage letting people know car park space availability and (for public transport users...) the RTPI screens to be more than digital timetables. The Ipswich Travel project is a complete shambles, I seem to think the huge delays were intentional to buy time to ease the blow... the bigger issue is why nobody's head is rolling for this disaster scheme. Got a pay rise no doubt.

    Report this comment

    Ipswich Entrepreneur

    Wednesday, October 7, 2015

  • Yes these signs are a total waste of money. There is nothing more irritating than to be lectured as to how to drive. But I disagree with the comment, above, about the A14 signs. Those messages are generally not directed at local drivers driving locally. The A14 is a long distance trunk road and I find it really useful to learn of problems very many miles ahead as it enables me to plan a route around the problem location.

    Report this comment

    John Alborough

    Wednesday, October 7, 2015

  • £100000 to tell me not to drive tired or text while behind the wheel is NOT money well spent. It would be really really helpful if the signs are switched off when there is no useful traffic information to report. Displaying messages like "Don't text and drive" will only result in drivers becoming so used to them displaying useless irrelevant information that when they do need to impart actual useful traffic advice they will be largely ignored.

    Report this comment

    Richard Hall

    Wednesday, October 7, 2015

  • I just hope they provide better information the the similar signs on the A14. The other day they had info on a holdup on the junction between the A21 and A26 thats near Tunbridge Wells in Kent !!!!

    Report this comment

    A Smith

    Wednesday, October 7, 2015

  • "Five signs, each costing £20,000, have currently been put in place on key routes into town where many of the biggest hold-ups take place, including in London Road, Bramford Road, Felixstowe Road, Woodbridge Road and Bury Road." Five signs have been located in five locations. Where are the other sites not included?

    Report this comment

    amsterdam81

    Wednesday, October 7, 2015

  • “All sign locations were given careful consideration from both a resident and driver perspective." Yet in the photo for this article the post for the sign will clearly be blocking the view of a driver emerging from the side-road and looking to their right.

    Report this comment

    On Two Wheels

    Wednesday, October 7, 2015

  • Yesterday the sign said don't text and drive , but I had to take my eyes off the road to read it dumb or what (on my behalf )..

    Report this comment

    deeber

    Wednesday, October 7, 2015

  • The sign in the picture is placed immediately before a side turning. Did no-one in the planning department think this might distract drivers from what's gong on in front of them? Genius! Perhaps the sign should say "Pay attention to the road in front of you - don't be distracted by redundant signs."

    Report this comment

    Alice

    Wednesday, October 7, 2015

  • More money down the drain.

    Report this comment

    Ipswich Man

    Wednesday, October 7, 2015

  • Well the new sign's haven't helped one iota with the chaos in Norwich Road all through the day with the road works...money well spent....yeah right

    Report this comment

    waspie

    Wednesday, October 7, 2015

  • Another example of SCC wasting taxpayers money.

    Report this comment

    uk column

    Wednesday, October 7, 2015

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