HIGH street retailers are urging people to shop locally instead of resorting to the internet for Christmas purchases this year.

To send a link to this page to a friend, you must be logged in.

According to a recent survey by the consumer watchdog Which?, 80% of people said they had bought Christmas presents online last year.

But one in 10 of the online festive gifts were delivered late despite the majority of people placing the orders way in advance of the cut-off dates.

Which? director Richard Lloyd said most online shoppers were looking for cheaper prices, but he added: “It’s clear some online retailers need to raise their game, with people complaining of delays with deliveries, faulty items and poor stock availability.”

James Morgan, who runs the independent store Compact Music in Sudbury’s North Street, said: “Although shopping online might save people a little time, for every pound you spend online, sadly only 5p trickles back into the local economy.

“As we sell most musical instruments for around the same price as they can be bought online, many people are now opting to come to us because they are assured of a better after service. We can also advise customers of the right instrument for their needs, and if they do get a problem, we can sort it for them face to face.

“The other advantage is that customers can come in a pick up their purchases so they know they’ll have them in time for Christmas.”

Mr Morgan said high street business needed to make an effort to “draw people in” to towns like Sudbury - and to create a “shopping experience” that could not be rivalled by online retailers. He added: “For example by doing things such as promoting local bands with poster displays and album signings, we are generating interest and creating reasons for people to come out to the shops, rather than simply sitting there with their home computer.”

2 comments

  • I don't think its unfortunate at all... The shops have gotten lazy, they have a poor selection of items, the town is jammed packed full of charity shops, £1 shops, Gambling shops and coffee shops... The main shopping centres are empty, there used to be a flow in the town, you would start at one end and work your way down "The golden mile"... no point now, there is nothing there you want to buy. The Market gets in the way (and should be inside Tower Ramparts really) and creates a bottle neck at the Cornhill. All of this, combined with poor transport routes into and out of town, over expensive car parking, wickedly expensive bus services and now the nonsense of "Ipswich Transport Project"... means that shopping online is really the ONLY way to shop now... and the shops and the town planners only have themselves to blame.

    Report this comment

    Fat Lady Sings

    Monday, December 3, 2012

  • Unfortunately the way forward will now be towards internet shopping as anything specialist cannot be bought in local shops. They have all gone. And the prices are lower on the net. Musical instruments is a different kettle of fish. They should never be bought on line as they all vary - I have been playing guitar for best part of 50 years and would not dream of buying a guitar I couldn't first check out. Try out 10 examples of the same type of guitar in a shop and you will handle 10 totally different instruments... maybe none of which will be as suitable to you as the eleventh in a shop elsewhere.

    Report this comment

    Sarky Sage

    Sunday, December 2, 2012

The views expressed in the above comments do not necessarily reflect the views of this site

ADVERTISEMENT

ADVERTISEMENT

loading...
iwitness24 Your news is our news Facebook Like your local paper Twitter Join the conversation Ipswich Borough Council

ADVERTISEMENT

ADVERTISEMENT