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Retailer reveals festive line-up

PUBLISHED: 06:30 17 October 2015

EOE COOP Xmas locally sourced food launch.

**Must Credit James Fletcher**

EOE COOP Xmas locally sourced food launch. **Must Credit James Fletcher**

Picture:James Fletcher

A festive array of locally-grown and made food and drink went on display at the East of England Co-op’s headquarters near Ipswich this week as it launched its Sourced Locally Christmas line-up.

EOE COOP Xmas locally sourced food launch.

**Must Credit James Fletcher**EOE COOP Xmas locally sourced food launch. **Must Credit James Fletcher**

The regional retailer, which has been building year-by-year on the success of 
its Sourced Locally brand, proudly 
showed off seasonal goods including 
Stokes cranberry sauce made at 
Rendlesham, Alder Tree Christmas ice cream from Needham Market, Stoke 
Farm Orchards spiced apple juice made 
near Stowmarket and Fairfields Farm 
turkey crisps made at Wormingford, near Colchester.

East of England Co-op staff were joined for the event by local producers who supply the brand with some special Christmas-themed products.

Roger Grosvenor, executive officer – retail for the East of England Co-op, said: “This year we’ve added some fantastic products to our Christmas range of Sourced Locally products.

“The award-winning Shawsgate Vineyard from Framlingham have a sparkling rosé which is Christmas in a glass, and Hilltop Smokehouse have provided us with a range of stunning handmade pies.

EOE COOP Xmas locally sourced food launch.

**Must Credit James Fletcher**EOE COOP Xmas locally sourced food launch. **Must Credit James Fletcher**

“We’ve also got old favourites like Legg’s Bakery’s mince pies and Hadleigh Maid’s Christmas Whirls.

“Our Sourced Locally range has gone 
from strength to strength this year,” he added. “Every year our producer partners surprise us with some amazing new 
products, and this year is no exception.

“We’re looking forward to seeing how customers react when they have a chance to try everything.”

Sourced Locally was established in 2007 and sales last year reached around £14.6million. This week’s Christmas launch followed on from the success of an inaugural showcase last year.

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