Partly Cloudy

Partly Cloudy

max temp: 20°C

min temp: 16°C

Search

Stowmarket: Digital agency Orbital Media wins OTC Marketing Award for Sudocrem campaign

06:00 20 March 2014

Peter Brady, left, Jonathan Barrett of Orbital Digital with the firm's OTC Marketing Awards trophy.

Peter Brady, left, Jonathan Barrett of Orbital Digital with the firm's OTC Marketing Awards trophy.

Archant

Social media and digital agency Orbital Media was among the winners at the 2014 Over The Counter Marketing Awards for non-prescription health products.

Orbital, which is based in Stowmarket, won the Best Campaign in Digital and Social Media category for a “virtual treasure hunt” designed to support television advertising for Sudocrem antiseptic healing cream.

Other finalists in the category included campaigns for Benadryl from Johnson & Johnson, Lemsip from Reckitt Benckiser and Bio-Oil from Godrej UK.

Orbital’s social media campaign, run alongside Sudocrem’s “For all of life’s little dramas” television adverts, involved an application embedded within the Sudocrem Facebook page which allowed users to select from 40,000 squares, spread across four themed maps, to reveal hidden prizes.

One of the award judges said: “A simple yet highly-effective digital campaign for Sudocrem produced very clear outcomes and return on investment, coupled with excellent audience engagement and strong key message delivery.

“What I loved about Sudocrem’s campaign was the creativity of the methods used to reach the key audience and then tap into this audience to further expand the brand’s reach.”

0 comments

England manager Sam Allardyce has left the position after just one match in charge.

Universities across Suffolk and Essex have been recognised in the latest Times and Sunday Times Good University Guide – with the University of Suffolk celebrating its entry for the first time.

A man in his early 60s died after being involved in a go-kart collision at a popular racetrack while celebrating his brother’s birthday.

Councillors in Kesgrave are set to tackle problem areas for broadband speeds in the town, and need residents’ input on slow zones.

The Robert Ransome pub in Ipswich is being put up for sale, it can be revealed.

A dining pair who ran off without paying for a meal at the Unruly Pig in Bromeswell have been sentenced at Ipswich Magistrates’ Court.

Suffolk couples seeking help conceiving face an anxious wait after health chiefs today deferred a decision on the future of fertility treatment in the county.

Four decades ago Ipswich had through traffic in the town’s main shopping areas, writes David Kindred.

A 170-tonne electricity transformer the size of a bungalow is being transported along the A12 in Suffolk on Saturday.

There are now just two days left to nominate an unsung hero from your community for a Stars of Suffolk award.

Most read

Most commented

HOT JOBS

Show Job Lists

Topic pages

Streetlife

Newsletter Sign Up

MyDate24 MyPhotos24