Partly Cloudy

Partly Cloudy

max temp: 13°C

min temp: 8°C


Stowmarket: Digital agency Orbital Media wins OTC Marketing Award for Sudocrem campaign

06:00 20 March 2014

Peter Brady, left, Jonathan Barrett of Orbital Digital with the firm's OTC Marketing Awards trophy.

Peter Brady, left, Jonathan Barrett of Orbital Digital with the firm's OTC Marketing Awards trophy.


Social media and digital agency Orbital Media was among the winners at the 2014 Over The Counter Marketing Awards for non-prescription health products.

Orbital, which is based in Stowmarket, won the Best Campaign in Digital and Social Media category for a “virtual treasure hunt” designed to support television advertising for Sudocrem antiseptic healing cream.

Other finalists in the category included campaigns for Benadryl from Johnson & Johnson, Lemsip from Reckitt Benckiser and Bio-Oil from Godrej UK.

Orbital’s social media campaign, run alongside Sudocrem’s “For all of life’s little dramas” television adverts, involved an application embedded within the Sudocrem Facebook page which allowed users to select from 40,000 squares, spread across four themed maps, to reveal hidden prizes.

One of the award judges said: “A simple yet highly-effective digital campaign for Sudocrem produced very clear outcomes and return on investment, coupled with excellent audience engagement and strong key message delivery.

“What I loved about Sudocrem’s campaign was the creativity of the methods used to reach the key audience and then tap into this audience to further expand the brand’s reach.”


A Kesgrave man accused of attempting to rape a schoolgirl has been cleared by a jury.

Two boys with “hearts of gold” will be handed a BBC Radio 1 teen hero award for their charity work in Sudbury on Sunday, following the death of their close friend when he was just 13.

Rail company Greater Anglia has unveiled a new weapon in its battle against problems caused by leaves on the line during the autumn.

Although I’m a fan of the show Spamalot - I went to see the touring production at the Regent five years ago - I have to admit I only wanted to see the Company of Four’s version as my cousin Jo is in it (very good as a sweary minstrel, I have to say!)

Detectives have said they have not given up in their quest to find the body of alleged Suffolk double murder victim Sylvia Stuart.

Firefighters in Ipswich were called to tackle a fire that had broken out across three garages in Richmond Road this afternoon.

An abandoned van has been seized by police searching for missing RAF Honington serviceman Corrie McKeague, aged 23.

Two speeding motorists who admitted driving at 130mph in Suffolk have been disqualified from driving.

Suffolk police officers are attempting to trace a group seen talking to Corrie McKeague at a pizza takeaway on the night of his disappearance.

Traffic delays on the A14 near the Orwell Bridge in Ipswich have been caused by a crash involving a lorry and a car.

Most read

Most commented


Show Job Lists

Topic pages


Newsletter Sign Up

MyDate24 MyPhotos24