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Suffolk bacon jam maker Syms Bacon Jam, based in Ipswich, launches franchise business

PUBLISHED: 06:00 29 September 2017

Simon Wakefield, Syms Bacon Jam. Picture: DEREK DAVIS

Simon Wakefield, Syms Bacon Jam. Picture: DEREK DAVIS

Derek Davis

The creator of a Suffolk bacon jam firm is hoping to turn his products into a nationally-recognised brand by launching a franchise business.

Simon Wakefield, Syms Bacon Jam. Picture: DEREK DAVISSimon Wakefield, Syms Bacon Jam. Picture: DEREK DAVIS

Simon Wakefield of Syms Bacon Jam, Ipswich, started the business in 2013 after tasting a version of bacon jam and deciding he could do it better.

The former partner in an estate agents decided he wanted to combine his love of bacon and of cookery to create a new product.

He quickly outgrew his home kitchen as the business grew and moved into a a business unit, then went into full-scale production by opening up a bacon jam factory.

New products have been added to the range and more are in the research and development stage.

A range of Syms Bacon Jam products. Picture; LUCY TAYLORA range of Syms Bacon Jam products. Picture; LUCY TAYLOR

He is now seeking like-minded entrepreneurs to set up exclusive territories throughout the country, and sell his Syms Bacon Jams and other bacon-related condiments.

“The business has evolved so much over the four years and it has been an incredible journey,” said Simon.

“Now is the time to take the business forward with people that want to learn and earn and make Syms Bacon Jam a household name nationally, not just in East Anglia.”

Current customers include Harvey Nichols, farm shops, garden shops, delis and butchers, and Simon believes there is a lot of potential for further growth.

All of the savoury Syms Bacon Jam range is produced using Suffolk bacon.

“Our range of Bacon Jam products and condiments are ideal for anyone who likes food, making it a fun and friendly business to run,” said Simon.

“Our bacon jams are both specialist products and mass market food products which everyone can enjoy.

“This makes them a regular food purchase and a pantry essential, ensuing repeat sales, either online or at events.”

The savoury jams include Original, Smoked and Habanero, and associated condiments such as Great Taste award-winning Bacon Mustard, Bacon Mayo, and Bacon Ketchup. They can accompany a wide variety of foods, including sausages, salads, chips, black pudding, cheese and crackers or be used as a stock or basis for gravy. Simon aims to offer potential franchisees on-going support in site selection, knowledge of events, design, training, advertising, management and stock control.

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