Partly Cloudy

Partly Cloudy

max temp: 5°C

min temp: 1°C

Search

Suffolk: Tour of Britain boosts county’s economy

PUBLISHED: 10:00 29 December 2012 | UPDATED: 10:21 31 December 2012

The First stage of The Tour of Britain on Ipswich Waterfront The teams sign in
Bradley Wiggins

The First stage of The Tour of Britain on Ipswich Waterfront The teams sign in Bradley Wiggins

Archant

MORE than £1million was injected into Suffolk’s economy from this year’s Tour of Britain cycle race.

Newly knighted Bradley Wiggins and former world road race champion Mark Cavendish had a magnetic affect on this year’s race as spectator figures smashed all previous records.

Around 180,000 people turned out to watch the Suffolk and Norfolk stage of the event on September 9 with thousands more tuning in to watch on television.

And with the crowds came a welcome economic boost to the county. According to Suffolk County Council, an estimated £1.1m was spent in Suffolk, up on last year’s figure of £850,000.

It is thought more people staying overnight in local hotels during the event helped drive figures up this year.

The tour started at Ipswich Waterfront where people flocked to catch a glimpse of Tour de France champion and Olympic gold medallist Bradley Wiggins. The cycling sensation was also crowned BBC Sports Personality of the Year.

The race took participants through Suffolk, via Melton, Aldeburgh and Leiston, to Norfolk Showground.

Feedback from spectators after the race also indicated positive results.

A survey carried out following the Tour of Britain revealed that in Suffolk over 85% of those asked said the race was very enjoyable whilst over 70% of people asked said they were inspired to cycle more regularly.

Councillor Colin Noble, Suffolk County Council’s cabinet member responsible for sport, said: “I am delighted to see such an increase in the number of people taking an interest in the Tour of Britain here in Suffolk.

“The increase in economic benefit that the Tour has brought to the county will have made a really positive impact on tourism and our local hospitality industry.

“It has been an incredibly positive year for cycling and although Suffolk has always been a county of keen cyclists, I am certain that we will continue to see even more people in Suffolk to get on their bikes and give it a go for themselves.”

Tourism leaders in Suffolk have teamed up to entice high-spending younger visitors to the county and place it on their “must-visit” list.

A 79-year-old man has been rushed to hospital after being struck by a Land Rover in Ipswich.

Police are appealing for witnesses after three women had their purses stolen from supermarkets in the Ipswich and Martlesham areas on Tuesday.

Pancake Day is at an earlier date this year compared to last - find out when you need to stock up on milk, eggs and flour.

“We need to sometimes stop and think what these people did”

A Felixstowe company which admitted breaching health and safety legislation following the death of one of its employees has been fined £120,000.

Police have arrested a man in connection with an incident that took place at Sailmakers shopping centre in Ipswich this morning.

A Suffolk charity dedicated to transforming the lives of people with a disability or cancer is being given a boost after a motor company announced plans to support it in 2018.

Callum Connolly and Dominic Iorfa visited East Anglia’s Children’s Hospices shop in Ipswich today to help launch the Bag It, Bring It Boost It campaign.

Suffolk’s police and crime commissioner is proposing an increase in the force’s council tax precept of 6.8% – which will add an average of £12 a year to the overall council tax bill of each household in the county.

Most read

Show Job Lists

Topic pages

Newsletter Sign Up

Sign up to receive our regular email newsletter
MyDate24 MyPhotos24