Overcast

Overcast

max temp: 18°C

min temp: 14°C

Search

The pigs have arrived. See the latest

Pigs Gone Wild

news here.

Suffolk/Brazil: Cheers! A taste of home for fans as Aspalls Cyder and Greene King beer is served at the World Cup

18:16 03 July 2014

Greene King i

s being served at the World Cup

Greene King i s being served at the World Cup

Football fans in Brazil for the World Cup have been able to celebrate or, in England’s case, to drown their sorrows with a taste of Suffolk.

Aspall Cyder on sale in BrazilAspall Cyder on sale in Brazil

Bury St Edmunds-based brewer Greene King and cider maker Aspall from near Debenham, which have already established a national reputation within their respective domestic markets, are both targeting Brazil as part of effort to build an overseas trade.

An export drive by Greene King has seen its premium ale Old Speckled Hen become somthing of a hit in Brazil, with a number of its other beers also now making an impression.

Richard Cutler, export sales director at Greene King, said: “Old Speckled Hen has been extremely well received in Brazil; we experience strong year-round demand for our products in both bars and pubs, and cans for at-home enjoyment.

“While Old Speckled Hen is our lead brand, it paved the way for other members of the ‘Hen’ family to enter the market; Old Crafty Hen, Hen’s Tooth and Old Golden Hen all have a strong and growing presence too. We are very happy with the growth we are seeing and are working hard on further opportunities.”

Greene King Strong Suffolk Ale and Abbot Reserve are also available in Brazil, along with Twisted Thistle, Wee Heavy and Scottish Stout from the group’s other brewery, Belhaven, in Dunbar.

“The Brazilian consumer is becoming more intrigued by the variety of beer styles out there,” Mr Cutler added. “Brazil itself is experiencing an explosion of micro and craft breweries and so customers are exploring what is available both locally, and imported from abroad.”

Aspall, founded by Clement Benjamin Chevallier in 1728, has footballing connections dating back to Victorian times when John Barrington (JB) Chevallier played in four FA Cup finals for the Old Etonians, with a record of one two, lost two.

Aspall’s Premier Cru and Perronelle’s Blush ciders are both available in Sao Paulo, the venue for World Cup matches including England’s 2-1 defeat by Uruguay which virtually sealed Roy Hodgson’s men’s exit from the the tournament.

However, like Greene King, Aspall’s presence in the country is not specifically related to the World Cup as, despite JB’s exploits all those years ago, football is not part of the company’s present day brand image or marketing strategy.

It has, however, been targeting Brazil for the last three years, along with other developing markets such as Russia, Japan, Australia and New Zealand.

Aspall partner Henry Chevallier-Guild, part of the eighth generation of the family to be involved in the business, said that demand in Brazil was largely driven at present by ex-pats, with its products having a loyal following in some Irish and European bars in Sao Paulo.

However, the wider market in Brazil was proving tougher to crack, with cider currently being perceived as prodominantly a female drink and locally-producer ciders being targeted and the lower end of the market.

The Ipswich Foyer in Star Lane.

Thousands of people have signed a petition in protest against the proposed closure of a supported housing scheme in Ipswich.

The Buttermarket complex is being transformed and will house a gym, restaurants and a multi-screen cinema - Janice Poulson

The Buttermarket Centre in Ipswich is currently being converted to include a 12-screen cinema and chain restaurants including Wagamama, writes David Kindred.

The A12 as it approaches the Copdock roundabout.

Drivers experienced long delays after three cars crashed on the A12 northbound near the Copdock roundabout this evening.

The fire in Landseer Park

Community figures in Ipswich have been left aghast after two fires were started deliberately in just a handful of hours yesterday afternoon.

Ipswich Crown Court

Staff at an Ipswich post office and bookmakers were threatened with a knife and what they feared was a gun during a spate of robberies in the town, it has been alleged.

Bakery seeks baker and confectioner

Looking for a new job? Vacancies for swimming teachers, confectioners and apprentice business administrators are being advertised via Jobs24 - see more here.

The A12 southbound.

Thousands of jumpers – 5,000 in total – were stolen from a lorry parked on the A12 earlier this month, police have said.

Stansted Airport

A drone came within 25 metres of a plane landing at Stansted Airport and posed a “serious risk of collision” while two planes had a near miss, reports have revealed.

Ben Wragge

Two teenagers arrested on suspicion of manslaughter following the death of a 13-year-old boy in Thurston will face no further action, police have said.

Man admits being drunk and disorderly

An Ipswich man has been fined after causing a drunken disturbance at a world music festival in Christchurch Park.

Most read

Most commented

HOT JOBS

Show Job Lists

Topic pages

Streetlife

Newsletter Sign Up

Great British Life

Great British Life
MyDate24 MyPhotos24