Overcast

Overcast

max temp: 12°C

min temp: 10°C

Search

Suffolk/Brazil: Cheers! A taste of home for fans as Aspalls Cyder and Greene King beer is served at the World Cup

18:16 03 July 2014

Greene King i

s being served at the World Cup

Greene King i s being served at the World Cup

Football fans in Brazil for the World Cup have been able to celebrate or, in England’s case, to drown their sorrows with a taste of Suffolk.

Aspall Cyder on sale in BrazilAspall Cyder on sale in Brazil

Bury St Edmunds-based brewer Greene King and cider maker Aspall from near Debenham, which have already established a national reputation within their respective domestic markets, are both targeting Brazil as part of effort to build an overseas trade.

An export drive by Greene King has seen its premium ale Old Speckled Hen become somthing of a hit in Brazil, with a number of its other beers also now making an impression.

Richard Cutler, export sales director at Greene King, said: “Old Speckled Hen has been extremely well received in Brazil; we experience strong year-round demand for our products in both bars and pubs, and cans for at-home enjoyment.

“While Old Speckled Hen is our lead brand, it paved the way for other members of the ‘Hen’ family to enter the market; Old Crafty Hen, Hen’s Tooth and Old Golden Hen all have a strong and growing presence too. We are very happy with the growth we are seeing and are working hard on further opportunities.”

Greene King Strong Suffolk Ale and Abbot Reserve are also available in Brazil, along with Twisted Thistle, Wee Heavy and Scottish Stout from the group’s other brewery, Belhaven, in Dunbar.

“The Brazilian consumer is becoming more intrigued by the variety of beer styles out there,” Mr Cutler added. “Brazil itself is experiencing an explosion of micro and craft breweries and so customers are exploring what is available both locally, and imported from abroad.”

Aspall, founded by Clement Benjamin Chevallier in 1728, has footballing connections dating back to Victorian times when John Barrington (JB) Chevallier played in four FA Cup finals for the Old Etonians, with a record of one two, lost two.

Aspall’s Premier Cru and Perronelle’s Blush ciders are both available in Sao Paulo, the venue for World Cup matches including England’s 2-1 defeat by Uruguay which virtually sealed Roy Hodgson’s men’s exit from the the tournament.

However, like Greene King, Aspall’s presence in the country is not specifically related to the World Cup as, despite JB’s exploits all those years ago, football is not part of the company’s present day brand image or marketing strategy.

It has, however, been targeting Brazil for the last three years, along with other developing markets such as Russia, Japan, Australia and New Zealand.

Aspall partner Henry Chevallier-Guild, part of the eighth generation of the family to be involved in the business, said that demand in Brazil was largely driven at present by ex-pats, with its products having a loyal following in some Irish and European bars in Sao Paulo.

However, the wider market in Brazil was proving tougher to crack, with cider currently being perceived as prodominantly a female drink and locally-producer ciders being targeted and the lower end of the market.

Police at the scene of the stabbing close to Wherstead Road in Ipswich. Picture: GREGG BROWN

Shocked neighbours have tonight expressed their fear and concern after a man was stabbed in Ipswich.

Suffolk Constabulary actually received 1,865 abandoned 999 calls in 2016 (stock image)

Suffolk Constabulary has apologised after it provided wildly incorrect data about how many abandoned 999 calls it has received.

Dean Stansby pictured with his former partner Haley Phair and their son Rocky, five. Picture: Brendan Taylor at Taylor Made Portraits

The heartbroken family of a father-of-five who was killed near Ipswich railway station have paid tribute to him.

Lola, a pet cat from Ipswich who has had her ears cut off. Picture: RSPCA

Police and the RSPCA are urging residents to come forward after a cat was found near her home with both ears cut.

Launch of Suffolk Armed Forces Weekend at Felixstowe - members of the team orgainsing the event gathered on the seafront after a meeting to look at the latest programme for the event being staged on June 24-25

A Suffolk seaside town is to hold a double celebration with a military theme this summer – a two-day spectacle of music, battle re-enactments, food and fireworks for all ages to enjoy.

Elvis Fair leaving Ipswich Crown Court. Picture: Archant

A Suffolk hairdressing salon owner gave hundreds of pounds to an alleged conman she met on a dating website after he offered to help her with her financial affairs, a court has heard.

Peter and Sylvia Stuart. Picture: SUFFOLK POLICE

Fingerprints taken from a man arrested on suspicion of murdering Weybread couple Peter and Sylvia Stuart were found on a car which had the couple’s DNA in it, it has been alleged.

Baroness Murphy of Aldgate

An East Anglian peer has warned advocates of a second European Union referendum that they are “playing with fire”.

Beacon House, in Ipswich, where the inquest took place.

A 21-year-old woman who collapsed at a mental health hospital in Suffolk died of natural causes, an inquest has ruled.

Sidegate Lane in Ipswich

A teenage boy was knocked over by a car in Ipswich today and suffered a minor head injury.

Most read

Most commented

HOT JOBS

Show Job Lists

Topic pages

Newsletter Sign Up

Sign up to receive our regular email newsletter
MyDate24 MyPhotos24