Overcast

Overcast

max temp: 15°C

min temp: 12°C

Search

The pigs are coming. Find out more about

Pigs Gone Wild

here.

Suffolk: Campaign targets short-break visitors to boost county’s multi-million pound tourism industry

14:02 06 January 2014

Take Me To Suffolk

Take Me To Suffolk

A new campaign is launched today to attract more people to visit Suffolk and further boost the multi-million pound tourism industry outside the high season.

County has dozens of tourist attractions

Suffolk has dozens of tourist attractions – and organisers are hoping to visitors using the new website to find about one will be tempted to find others.

The heritage coast stretching from Felixstowe to Lowestoft has many attractions from attractive resorts like Southwold and Aldeburgh to the lost city of Dunwich and Minsmere – considered by many to be the finest nature reserve in the country.

Further inland the castle at Framlingham is a popular destination – and Flatford in the heart of Constable Country is a major attraction for visitors. Sutton Hoo is one of the oldest tourist attractions in the country – with one of the newest visitor centres.

In the west of the county Newmarket is a major draw as the home of British horseracing and Bury St Edmunds is becoming an increasingly popular tourist destination with its cathedral and abbey ruins.

Ickworth House near Bury is one of the most individual, and idiosyncratic, stately homes in England – and Sudbury is a historic market town which is home to Gainsborough’s House.

Ipswich itself is the oldest English town – and its Waterfront is increasingly becoming a draw for tourists.

“Take Me To Suffolk” aims to increase the number of visitors during the “shoulder” periods outside the main summer holidays.

It is hoping to attract more visitors, especially from the South- East and Midlands, who might be encouraged to spend a couple of nights in the county to refresh their batteries.

The campaign operates online via a user-friendly micro-site and Facebook App, both centred on a map of Suffolk which comes to life as the user explores.

The interactive map is populated with places to visit, stay, eat, drink and experience and, regardless of where each visitor plans to base themselves, they will gain inspiration to enhance the visit.

A national public relations programme targeting newspapers supplements, magazines and online media is also under way.

More than 70 businesses are supporting the campaign from independent local businesses to national organisations.

They include the National Trust, Easton Farm Park, Greater Anglia, New Wolsey Theatre, Angels and Pinnacles, English Heritage, Milsoms Hotels, Bid4Bury, Adnams and Go Ape.

Take Me to Suffolk follows on from Visit Suffolk’s 2013 “Curious County” campaign which started with controversy, but was eventually credited with boosting tourism revenue by more than £750,000 last year.

Amanda Bond, brand manager for Visit Suffolk said: “Take Me to Suffolk is about raising Suffolk’s profile as a year-round holiday destination for long and short UK breaks, with specific focus on the shoulder seasons when the industry is in need of more people through the doors.

“The crux of the campaign is sharing and discovery, thanks to the intuitive map.

“A visitor might land on the site expecting to research one particular area of interest, but the site functions to tease and intrigue visitors with other attractions and places to stay to entice a longer stay.

“It is hoped this will generate more spend for the local economy and enhance the profile of Suffolk and all it has to offer.”

The campaign is mainly aimed at those living within a 50-mile radius of London, the East Midlands, Hertfordshire, Essex and Norwich.

2 comments

  • Well Amanda this is far more purposeful than that flop of a Curious County campaign, which was falsely credited with boosting tourism revenue by £750,000. I am glad you have taken expert advise from the team at Spring who have dug you out of a hole with this.

    Report this comment

    David White

    Monday, January 6, 2014

  • For many years I have been wanting to visit presumably lovely places like Lavenham, Long Melford, Minsmere, Ickworth. But no chance. Because I don't have a car (despite the automatic assumption that 'everybody' must have one - sorry, wrong!), and there is no feasible public transport from Ipswich.

    Report this comment

    blue&white

    Monday, January 6, 2014

The views expressed in the above comments do not necessarily reflect the views of this site

The Teapot at Mcginty's Ipswich. Junk Food cafe run by Mischa Pearson and voulnteers.
Pictured Sarah sharlott, kath gosling, mischa Pearson, Adam Ferguson, Anna engstrom

An award-winning pay-what-you-feel cafe which supports dozens of homeless and vulnerable people in Ipswich has been given just three weeks to find a new base.

The Ipswich Foyer in Star Lane.

A petition to save a centre that acts as a lifeline to vulnerable young homeless people in Ipswich has attracted more than 1,000 signatures in just four days.

The incident in Goddard Road was reported just before 10.10pm.

Firefighters tackled a car fire in Ipswich on Sunday night.

Gorseland Primary School, Ipswich, where one of the centres is based.

Eight education centres for children with additional needs in Suffolk threatened with closure have been saved following 15 months of uncertainty over their future.

Topsoil is now being laid at the new events space on Felixstowe seafront

Work to create a new events area in Felixstowe is on schedule to be completed this summer.

Stock image of the Kesgrave parkrun.

A video of a Kesgrave parkrun organiser rapping before the event has gone viral.

File photo dated 15-06-1996 of Paul Gascoigne celebrating his goal with Teddy Sheringham in the Euro 96 clash against Scotland, at Wembley. Photo: Neil Munns/PA Wire.

It may have ultimately ended in defeat to old rivals Germany but Euro ‘96 was far from being England’s worst footballing campaign.

The mounds at Sutton Hoo by sunset. Photo: Justin Minns.

A project to entice museum goers to the source of one of Britain’s most treasured archeological finds has won more than £50,000 in funding.

Police are investigating an incident at Tannington.

Two people were today being questioned by police after an attack on an ambulance crew and two police officers in one of the smallest and most rural hamlets in Suffolk.

Walkers get ready for the start of the ladies midnight walk in aid of St Helena Hospice at Weston Homes Community Stadium, Colchester, Essex, United Kingdom on 28-May-2016.
Picture: Steve Waller 
www.stephenwaller.com

Hundreds of ladies illuminated the streets of Colchester this weekend — wearing their finest and brightest neon clothes and accessories for St Helena Hospice’s eighth annual Midnight Walk.

Most read

Most commented

HOT JOBS

Show Job Lists

Topic pages

Streetlife

Newsletter Sign Up

Great British Life

Great British Life
MyDate24 MyPhotos24