max temp: 16°C

min temp: 15°C


Suffolk: Tourism industry hails record summer bookings

11:23 25 June 2014

Families enjoy  the hot weather on Southwold Beach

Families enjoy the hot weather on Southwold Beach


Suffolk’s visitor economy is expected to enjoy a major boost this summer after a record number of holidaymakers made bookings in the county.


Lettings companies, Best of Suffolk and Suffolk Secrets, have both reported double-digit growth for 2014, with Aldeburgh and Southwold proving particularly popular for visitors.

While efforts to boost tourism in west Suffolk are paying off with Bury St Edmunds, Lavenham and Long Melford seeing double-figure increases during the past year in people booking hotels, holiday lets and visiting attractions.

Naomi Tarry, Best of Suffolk director, said the company had recruited more staff and installed new phone lines to manage the 25% increase in bookings made.

“I think Suffolk’s reputation has really grown over the past few years and in particular last year’s Benjamin Britten celebrations really helped put us on the map,” she said.

“There are an awful lot of really great positive stories about tourism coming out of Suffolk at the moment and the message is spreading by word of mouth.”

Suffolk Secrets’ general manager George Bradley said: “We’ve had a record year, with double-digit growth.

“In particular, Aldeburgh and Southwold have done fantastically well – there’s very little availability left there this summer.

“They’re both such picturesque and relaxing towns – I don’t think there’s anywhere else in the UK with such a holiday feel about it than the Suffolk coast,”

To the west of the county, Mr Bradley said there was growing demand for holiday lets in Bury St Edmunds, Long Melford and Lavenham, particularly for short breaks.

Tourism is estimated to bring almost £2billion into Suffolk’s economy, with businesses across the county expected to share in this summer’s record growth.

A number of factors are being credited for the welcome boost, including a county-wide marketing campaign, revamped websites, post-recession consumer confidence – and the better weather.

Melanie Lesser, chair of the Bury St Edmunds Tourism Group, said: “I think the reason why visitor numbers are up is because Bury is not just a standard town – it has so much to offer and such a lot of variety in a small area.”

Veronica Cowlin, co-ordinator of Lavenham tourist information centre, said the number of visitors passing through the office had gone up by about a third.

“It has been really good this year,” she said. “Lavenham is a great place for short breaks but we get a real mix of people through including overseas visitors, some who are looking for accommodation and others for attractions and events.

“We send them all over the county to Long Melford, Cavendish and Sudbury, so having a TIC in Lavenham benefits the whole area.”


1 comment

  • Interesting, I noticed none of the reasons include Springwatch!!! I am sure this is a factor bringing people to Suffolk and will likely last a couple of years, be interesting if it dips off in a couple of years time.

    Report this comment

    Ipswich Entrepreneur

    Wednesday, June 25, 2014

The views expressed in the above comments do not necessarily reflect the views of this site

Bea the cat is recovering well

A cat has been found collapsed on an Ipswich doorstep 10 days after suffering serious neck injuries caused by its own collar.

Crown Pools in Ipswich, where a man reportedly exposed himself on Saturday.

A man has reportedly twice exposed himself to girls in the changing rooms of an Ipswich swimming pool.

Heart FM DJ Dave Taylor during the charity busking session on the Cornhill in Ipswich where he was accompanied by his producer Nick mellamphy and students from Ipswich High School for Girls.

Heart FM breakfast DJ Dave Taylor took on a charity challenge with a difference this afternoon – learning to busk classic songs with the help of high school students.

Police have cordoned off an alleyway between Blanche Street and Christchurch Street in Ipswich after a man was stabbed.

Police are hunting for three men after a man was stabbed in the chest in Ipswich last night.

Abellio Greater Anglia

Trains running between Essex and Suffolk and the capital face delays, alterations and cancellations due to a defective piece of track at Harold Wood.

Dan Poulter with employees at B&Q

A Suffolk MP has said he will do what he can to try and prevent a B&Q store closing down with the potential loss of around 100 jobs.

Julian King and Ian Lea talk about custom bikes at the Copdock Motorcycle Show.

There was something for all motorcycle enthusiasts at Trinity Park over the weekend as a popular event returned for its 24th year.

Urban caterer chef, Simon Daniels cooking the goumet burger at K Bar and Grill, St Nicholas Street, Ipswich.

We all love a good burger, so we’ve picked out some of our favourites from across Suffolk.

Lord Nelson

You might wonder why the Lord Nelson in Fore Street has a glazed brick elevation to the ground floor when it is clearly a timber framed building of some considerable age, writes John Norman, of the Ipswich Society.

Olly Rofix drove a tractor the length of the country to raise money for the Teenage Cancer Trust 10 years after he was diagnosed with leukaemia

A Suffolk adventurer has returned from his latest expedition – from Lands End to John O’Groats on the back of a 1952 tractor.

Most read

Most commented

Topic pages