Partly Cloudy

Partly Cloudy

max temp: 23°C

min temp: 16°C

Search

The pigs have arrived. See the latest

Pigs Gone Wild

news here.

Technology: BT targets return to the mobile market with launch of BT One Phone

15:34 17 July 2014

BT is planning a large-scale return to the mobile phone market, 13 years after demerging its BT Cellnet operation.

BT is planning a large-scale return to the mobile phone market, 13 years after demerging its BT Cellnet operation.

Archant

Telecoms giant BT took its first big step back into the mobile phone market today as it launched a new business service aimed at delivering fixed line and mobile calls to the same handset.

It currently has just 1% of the corporate mobile market but said it now plans to grow “aggressively” with the new BT One Phone service, designed to ensure that businesses never miss a call.

BT said research showed 60% of calls to company mobiles were answered in the office, but figures showed 90% of users were unhappy with the call quality of mobile phones.

It plans to address this by installing private mobile phone networks at business sites to provide fixed line quality coverage for a handset that will be able to be taken out and away from the building by employees. Outside the office these will connect to a mobile network, through a deal BT signed with operator EE earlier this year.

The service is being offered from today with a national roll-out over the next six months. It is the first step in BT’s re-entry in the mobile phone market following the demerger of its BT Cellnet business in 2001 which was later bought by Telefonica to become O2. It plans to launch a mobile phone business for the wider public by the end of the current financial year.

BT said the new business service would work with a full range of mobile phones by inserting a One Phone SIM. Combined with 4G and unlimited access to millions of BT Wi-Fi hotspots, it would enable employees to “be as productive outside the office as they are at their desk”.

BT Business chief executive Graham Sutherland said: “With an increasingly mobile and demanding workforce, businesses need communications technology that is as flexible as they are.

“Missed calls mean missed business. Today’s announcement, combined with the upcoming launch of our 4G services demonstrates our ongoing commitment to the increasingly mobile UK workforce.”

BT Business has more than 900,000 corporate customers but only 1% share of the mobile market in this area, through a deal with Vodafone that is being replaced by the new tie-up with EE.

Mr Sutherland said: “It is disappointing but it is a fantastic opportunity for us. We are going to aggressively go after that opportunity.”

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other Ipswich Star visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Ipswich Star staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Ipswich Star account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

The Ipswich Foyer in Star Lane.

Thousands of people have signed a petition in protest against the proposed closure of a supported housing scheme in Ipswich.

The Buttermarket complex is being transformed and will house a gym, restaurants and a multi-screen cinema - Janice Poulson

The Buttermarket Centre in Ipswich is currently being converted to include a 12-screen cinema and chain restaurants including Wagamama, writes David Kindred.

The A12 as it approaches the Copdock roundabout.

Drivers experienced long delays after three cars crashed on the A12 northbound near the Copdock roundabout this evening.

The fire in Landseer Park

Community figures in Ipswich have been left aghast after two fires were started deliberately in just a handful of hours yesterday afternoon.

Ipswich Crown Court

Staff at an Ipswich post office and bookmakers were threatened with a knife and what they feared was a gun during a spate of robberies in the town, it has been alleged.

Bakery seeks baker and confectioner

Looking for a new job? Vacancies for swimming teachers, confectioners and apprentice business administrators are being advertised via Jobs24 - see more here.

The A12 southbound.

Thousands of jumpers – 5,000 in total – were stolen from a lorry parked on the A12 earlier this month, police have said.

Stansted Airport

A drone came within 25 metres of a plane landing at Stansted Airport and posed a “serious risk of collision” while two planes had a near miss, reports have revealed.

Ben Wragge

Two teenagers arrested on suspicion of manslaughter following the death of a 13-year-old boy in Thurston will face no further action, police have said.

Man admits being drunk and disorderly

An Ipswich man has been fined after causing a drunken disturbance at a world music festival in Christchurch Park.

Most read

Most commented

HOT JOBS

Show Job Lists

Topic pages

Streetlife

Newsletter Sign Up

Great British Life

Great British Life
MyDate24 MyPhotos24