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UK: Delia serves up her last show on TV

PUBLISHED: 11:43 05 February 2013 | UPDATED: 11:43 05 February 2013

Delia Smith

Delia Smith

DELIA Smith has called time on her television career and said programme makers were now sacrificing education for entertainment.

The cook, who first appeared on television more than 40 years ago and has sold millions of cookbooks, said she will continue teaching people to cook using online lessons.

She told the Daily Telegraph: “This is the future for me and the population. It’s miles ahead. If you do a TV programme now, it’s got to entertain.

“When I started, there was further education in the BBC; now you have to entertain. You have someone telling me I haven’t got time to show this or I haven’t got time to show that.”

Ms Smith said she had turned down a recent approach from the BBC which marked “the end” of “Delia on the telly”.

Her lengthy career has seen her acquire the nickname “Saint Delia” for her reliable and easy-to-follow recipes that have proved a hit at dinner tables across the country.

Her cookery books - including Delia Smith’s Complete Cookery Course and How to Cheat at Cooking - have sold more than 20 million copies worldwide.

Such is her influence that supermarket bosses talk of “the Delia effect” when sales of products featured on her shows go through the roof.

She is credited with causing a national cranberry shortage in 1995 and transformed the fortunes of a small Lancashire firm when she described their omelette pan as a “little gem”, prompting sales to leap by thousands in the space of a few months.

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Quiz night at Seckford Golf Club raises more than £1,200 for Eve appeal for fighting cancer.

The region’s ambulance trust, which is facing allegations of patient deaths due to delays, is to be the subject of a “risk summit”.

A gas fitter who crashed has van on the way home from an 11-hour Boxing Day binge has been handed a suspended jail term.

Rail passengers are facing delays on the rails this morning due to a points failure at London Liverpool Street.

A Suffolk couple who now run Spain’s only registered horse rescue charity, will feature in Channel 5’s Bargain-Loving Brits In The Sun television series this week.

Striking new images are being unveiled of a major development proposed for the heart of Ipswich which could see restaurants, a hotel and a tower block built opposite Cardinal Park.

Emergency services have been called to the scene of a crash on the A14 near Coddenham.

Firefighters have attended a “rescue” in Ipswich.

Firefighters have been called to a blaze in a residential street in Ipswich.

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