Partly Cloudy

Partly Cloudy

max temp: 15°C

min temp: 9°C


UK: Lidl is winning the supermarket price war

12:42 20 August 2014

Evening Star - News

Reporter Richard Cornwall is modelling the new Lidl £20 suit in Felixstowe.

pics by Alex Fairfull 25-02-10

Evening Star - News Reporter Richard Cornwall is modelling the new Lidl £20 suit in Felixstowe. pics by Alex Fairfull 25-02-10

The supermarket price war is set to intensify after a study found discount store Lidl was almost a third cheaper than the major chains.

The German low cost business was included in The Grocer magazine’s weekly price survey for the first time, which found that it sold a basket of common groceries for 29% cheaper than Tesco.

Lidl also scored 78 out of 100 for customer service at its High Wycombe store in Buckinghamshire, just one point behind the week’s winner, the Tesco Extra in Streatham, South London.

It came level with Waitrose and beat Asda, Morrisons and Sainsbury’s.

A weekly shop at Lidl cost £49.23, compared with £57.83 at Morrisons, £59.95 at Asda, £63.73 at Tesco, £64.50 at Sainsbury’s and £71.84 at Waitrose.

Only three Lidl products could be found cheaper elsewhere - cauliflower at Asda and Chicago Town pizza and Laughing Cow cheese at Morrisons.

Both Lidl and fellow German discounter Aldi made record sales as price competition in the sector weighed heaviest on the country’s big four players, according to figures released last month.

Lidl saw its sales leap 19.5%, which kept the firm’s market share at its record level of 3.6%, Kantar Worldpanel reported.

Sales at Aldi rocketed 32% over the year taking its market share to a record 4.8%, just behind upmarket Waitrose.

This week Waitrose became the latest store to offer four pints of milk for £1, the same as Tesco, Sainsbury’s and Asda and only slightly more than Lidl and Aldi who both charge 95p.

Meanwhile, figures released today show supermarket price wars continued to keep a lid on food and non-alcoholic beverages, which saw a third month in a row of flat or negative inflation - the longest period in nearly a decade.

The Grocer news editor Ronan Hegarty said: “It’s not a huge surprise Lidl is cheaper but the interesting thing is they are ranking highly for customer service.

“The big chains now have to up their game.

“The days of Tesco having 30% plus of market share are long gone. There is too much competition.”


  • I shop regularly here and find the products I buy are equal to, or better than( in some instances),branded products.I find that whichever shop it is I don't like every product.Oh and by the way I don't smoke.

    Report this comment

    Mary Mary

    Thursday, August 21, 2014

  • A cheap article here -photo of Lidl sign with PostScript from 2010 of a reporter wearing a Lidl suit- perhaps it didn't last 4 years. There there is reference to Lidl in High Wycombe and Tesco in Streatham. What connection do they have with Suffolk? Thought this was a local newspaper.

    Report this comment

    The original Victor Meldrew

    Wednesday, August 20, 2014

The views expressed in the above comments do not necessarily reflect the views of this site

Groups of ‘thugs’ went on a destructive rampage on Norwich Road in Ipswich at the weekend - kicking down garden walls, smashing bins and leaving the area looking ‘like a bomb site’.

Couples seeking help in conceiving are invited to an open day at Ipswich Hospital to meet fertility experts.

Volunteer teachers are working to transform the lives of migrants and refugees in the most deprived areas of Ipswich as part of a newly established charity.

There is slow traffic on the A12 in Suffolk this afternoon because of a broken down vehicle.

How well do you really know Ipswich?

Previously two schools, Northgate High School is currently the largest high school in Ipswich with 1,700 pupils on roll.

A man in a black T-shirt with white writing on who spoke to Corrie McKeague in Pizza Mama Mia, Bury St Edmunds, on the morning he disappeared has now been traced and spoken to.

With a love for cuddles and having their tummies tickled it seems unlikely these furry friends could be evil omens or harbingers of doom.

A former angling club secretary appeared in court yesterday charged with dishonestly abusing his position to make personal financial gains of more than £10,000.

Lucky groups of youngsters are being treated to an adventure up the River Orwell and Stour estuaries - learning about the wildlife on Suffolk’s coastlines on board a sailing boat.

Most read

Most commented


Show Job Lists

Topic pages


Newsletter Sign Up

MyDate24 MyPhotos24