max temp: 16°C

min temp: 15°C


UK: Lidl is winning the supermarket price war

12:42 20 August 2014

Evening Star - News

Reporter Richard Cornwall is modelling the new Lidl £20 suit in Felixstowe.

pics by Alex Fairfull 25-02-10

Evening Star - News Reporter Richard Cornwall is modelling the new Lidl £20 suit in Felixstowe. pics by Alex Fairfull 25-02-10

The supermarket price war is set to intensify after a study found discount store Lidl was almost a third cheaper than the major chains.


The German low cost business was included in The Grocer magazine’s weekly price survey for the first time, which found that it sold a basket of common groceries for 29% cheaper than Tesco.

Lidl also scored 78 out of 100 for customer service at its High Wycombe store in Buckinghamshire, just one point behind the week’s winner, the Tesco Extra in Streatham, South London.

It came level with Waitrose and beat Asda, Morrisons and Sainsbury’s.

A weekly shop at Lidl cost £49.23, compared with £57.83 at Morrisons, £59.95 at Asda, £63.73 at Tesco, £64.50 at Sainsbury’s and £71.84 at Waitrose.

Only three Lidl products could be found cheaper elsewhere - cauliflower at Asda and Chicago Town pizza and Laughing Cow cheese at Morrisons.

Both Lidl and fellow German discounter Aldi made record sales as price competition in the sector weighed heaviest on the country’s big four players, according to figures released last month.

Lidl saw its sales leap 19.5%, which kept the firm’s market share at its record level of 3.6%, Kantar Worldpanel reported.

Sales at Aldi rocketed 32% over the year taking its market share to a record 4.8%, just behind upmarket Waitrose.

This week Waitrose became the latest store to offer four pints of milk for £1, the same as Tesco, Sainsbury’s and Asda and only slightly more than Lidl and Aldi who both charge 95p.

Meanwhile, figures released today show supermarket price wars continued to keep a lid on food and non-alcoholic beverages, which saw a third month in a row of flat or negative inflation - the longest period in nearly a decade.

The Grocer news editor Ronan Hegarty said: “It’s not a huge surprise Lidl is cheaper but the interesting thing is they are ranking highly for customer service.

“The big chains now have to up their game.

“The days of Tesco having 30% plus of market share are long gone. There is too much competition.”



  • I shop regularly here and find the products I buy are equal to, or better than( in some instances),branded products.I find that whichever shop it is I don't like every product.Oh and by the way I don't smoke.

    Report this comment

    Mary Mary

    Thursday, August 21, 2014

  • A cheap article here -photo of Lidl sign with PostScript from 2010 of a reporter wearing a Lidl suit- perhaps it didn't last 4 years. There there is reference to Lidl in High Wycombe and Tesco in Streatham. What connection do they have with Suffolk? Thought this was a local newspaper.

    Report this comment

    The original Victor Meldrew

    Wednesday, August 20, 2014

The views expressed in the above comments do not necessarily reflect the views of this site

Crown Pools in Ipswich, where a man reportedly exposed himself on Saturday.

A man has reportedly twice exposed himself to girls in the changing rooms of an Ipswich swimming pool.

Heart FM DJ Dave Taylor during the charity busking session on the Cornhill in Ipswich where he was accompanied by his producer Nick mellamphy and students from Ipswich High School for Girls.

Heart FM breakfast DJ Dave Taylor took on a charity challenge with a difference this afternoon – learning to busk classic songs with the help of high school students.

Police have cordoned off an alleyway between Blanche Street and Christchurch Street in Ipswich after a man was stabbed.

Police are hunting for three men after a man was stabbed in the chest in Ipswich last night.

Abellio Greater Anglia

Trains running between Essex and Suffolk and the capital face delays, alterations and cancellations due to a defective piece of track at Harold Wood.

Dan Poulter with employees at B&Q

A Suffolk MP has said he will do what he can to try and prevent a B&Q store closing down with the potential loss of around 100 jobs.

Julian King and Ian Lea talk about custom bikes at the Copdock Motorcycle Show.

There was something for all motorcycle enthusiasts at Trinity Park over the weekend as a popular event returned for its 24th year.

Urban caterer chef, Simon Daniels cooking the goumet burger at K Bar and Grill, St Nicholas Street, Ipswich.

We all love a good burger, so we’ve picked out some of our favourites from across Suffolk.

Lord Nelson

You might wonder why the Lord Nelson in Fore Street has a glazed brick elevation to the ground floor when it is clearly a timber framed building of some considerable age, writes John Norman, of the Ipswich Society.

Olly Rofix drove a tractor the length of the country to raise money for the Teenage Cancer Trust 10 years after he was diagnosed with leukaemia

A Suffolk adventurer has returned from his latest expedition – from Lands End to John O’Groats on the back of a 1952 tractor.

Sam Harvey - the war hero immortalised in our culture

Last week, Mike Peters told the story of Suffolk Victoria Cross winner Sergeant Arthur Saunders.

Most read

Most commented

Topic pages