Partly Cloudy

Partly Cloudy

max temp: 20°C

min temp: 10°C

Search

The pigs are coming. Find out more about

Pigs Gone Wild

here.

UK: Lidl is winning the supermarket price war

12:42 20 August 2014

Evening Star - News

Reporter Richard Cornwall is modelling the new Lidl £20 suit in Felixstowe.

pics by Alex Fairfull 25-02-10

Evening Star - News Reporter Richard Cornwall is modelling the new Lidl £20 suit in Felixstowe. pics by Alex Fairfull 25-02-10

The supermarket price war is set to intensify after a study found discount store Lidl was almost a third cheaper than the major chains.

The German low cost business was included in The Grocer magazine’s weekly price survey for the first time, which found that it sold a basket of common groceries for 29% cheaper than Tesco.

Lidl also scored 78 out of 100 for customer service at its High Wycombe store in Buckinghamshire, just one point behind the week’s winner, the Tesco Extra in Streatham, South London.

It came level with Waitrose and beat Asda, Morrisons and Sainsbury’s.

A weekly shop at Lidl cost £49.23, compared with £57.83 at Morrisons, £59.95 at Asda, £63.73 at Tesco, £64.50 at Sainsbury’s and £71.84 at Waitrose.

Only three Lidl products could be found cheaper elsewhere - cauliflower at Asda and Chicago Town pizza and Laughing Cow cheese at Morrisons.

Both Lidl and fellow German discounter Aldi made record sales as price competition in the sector weighed heaviest on the country’s big four players, according to figures released last month.

Lidl saw its sales leap 19.5%, which kept the firm’s market share at its record level of 3.6%, Kantar Worldpanel reported.

Sales at Aldi rocketed 32% over the year taking its market share to a record 4.8%, just behind upmarket Waitrose.

This week Waitrose became the latest store to offer four pints of milk for £1, the same as Tesco, Sainsbury’s and Asda and only slightly more than Lidl and Aldi who both charge 95p.

Meanwhile, figures released today show supermarket price wars continued to keep a lid on food and non-alcoholic beverages, which saw a third month in a row of flat or negative inflation - the longest period in nearly a decade.

The Grocer news editor Ronan Hegarty said: “It’s not a huge surprise Lidl is cheaper but the interesting thing is they are ranking highly for customer service.

“The big chains now have to up their game.

“The days of Tesco having 30% plus of market share are long gone. There is too much competition.”

2 comments

  • I shop regularly here and find the products I buy are equal to, or better than( in some instances),branded products.I find that whichever shop it is I don't like every product.Oh and by the way I don't smoke.

    Report this comment

    Mary Mary

    Thursday, August 21, 2014

  • A cheap article here -photo of Lidl sign with PostScript from 2010 of a reporter wearing a Lidl suit- perhaps it didn't last 4 years. There there is reference to Lidl in High Wycombe and Tesco in Streatham. What connection do they have with Suffolk? Thought this was a local newspaper.

    Report this comment

    The original Victor Meldrew

    Wednesday, August 20, 2014

The views expressed in the above comments do not necessarily reflect the views of this site

Major Tim Pig preview shots. Image: Jane Anderson

The finer points of his space suit have been painted on, he has been shipped back to Ipswich and been glossed to protect him from the weather - and now Major Tim Pig is just waiting to land in the town centre.

The Stowmarket town sign.

One woman has been arrested on suspicion of assault and criminal damage following the incident last night.

Patrick Swayze and Jennifer Grey in the 1987 film Dirty Dancing

It would take a phenomenal effort to produce a bad Dirty Dancing show. The 1987 coming-of-age drama is ripe for any interpretation: iconic music, a timeless script, a clear story with emotional depth, relatable characters and well-defined goals, and of course, some pretty captivating dancing.

Ferry boat inn old Felixstowe 
Food and drink review

I visited the Ferry Boat Inn on a day, not so very long ago, when hail was still a common occurrence, writes Victoria Richman.

icons may 28

The industrial revolution at the turn of the 18th Century brought an abundance of agricultural workers into the towns to work in the newly-established factories, writes John Norman, of The Ipswich Society.

Kelly Dorward with her book. Photo: Nick Butcher

This is unexpected. I’ve made the writer of an erotic novel blush. Just a little, writes Steven Russell/

Aerial shots of Ipswich Waterfront - courtesy of www.skycameast.co.uk

A deer that was trapped underneath a wooden structure near Ipswich Waterfront has been rescued.

An Abellio Greater Anglia train at Colchester

A number of trains – starting with the 16.00 Colchester Town to Colchester – have been terminated or cancelled this afternoon due to a member of train crew being unavailable.

The A14 near Stowupland

A crash involving two vehicles blocked the eastbound A14 at Stowmarket earlier this afternoon.

Trail makers are needed to keep an eye on the pigs during the summer months

Friendly faces are needed to greet visitors to Ipswich this summer and ensure the interactive Pigs Gone Wild trail is a success.

Most read

Most commented

HOT JOBS

Show Job Lists

Topic pages

Streetlife

Newsletter Sign Up

Great British Life

Great British Life
MyDate24 MyPhotos24