Overcast

Overcast

max temp: 15°C

min temp: 5°C

Search

Video/Gallery: Can Ipswich mum and businesswoman Jo Kerley sell her PlayAway case in the Dragons’ Den?

19:30 19 February 2014

Ipswich businesswoman Jo Kerley was on Dragon

Ipswich businesswoman Jo Kerley was on Dragon's Den with her Playaway cases that are distributed through Realise Future in Ipswich.

Inventor Jo Kerley will this Sunday appear on BBC2 show Dragon’s Den as she seeks a backer for her innovative PlayAway children’s suitcase.

shares
s: The Dragons (L-R) Kelly Hoppen, Duncan Bannatyne, Deborah Meaden, Peter Jones, Piers Linney - (C) BBC - Photographer: Andrew Farringtons: The Dragons (L-R) Kelly Hoppen, Duncan Bannatyne, Deborah Meaden, Peter Jones, Piers Linney - (C) BBC - Photographer: Andrew Farrington

The Ipswich businesswoman admits it was a scary moment when she stepped into the Dragons’ Den, but remains tight-lipped over her success.

You can find out how she got on when the episode is aired at 9pm on Sunday.

Entrepreneurs have just three minutes to pitch their ideas, and then persuade the dragons that they want to get involved.

It is a potentially life-changing moment.

Jo travelled to Manchester and entered the Dragons’ Den, to pitch for financial support for her PlayAway children’s cases business.

Her cases, which include fun elements, are intended to help keep children happy when travelling, so making it a much better experience for their parents too.

Mum of two Jo, running her first business, was looking to win financial support and also mentoring from the millionaire experts who are all successful entrepreneurs in their own right,

This series they are Kelly Hoppen, Duncan Bannatyne, Piers Linney, Deborah Meaden and Peter Jones.

Jo said: “You are appearing on a television show that is going to be seen by seven million people. It is broadcast twice, the first on the Sunday night.

“That is a scary thought.

“It was probably one of the biggest challenges I had done in my life, along with flying to China to organise production.”

The television studio day started at 5am, when Jo was taken in for hair and make-up.

There were then rehearsals, and a run-through/rehearsal, (without the dragons being present) before going on to the live recording.

Jo said: “I had a chaperone with me all day, looking after me and to make sure I didn’t bump into the dragons.

“He was really calming, he made the experience much more comfortable.

“Before you go in, the nerves hit, and my mouth was very dry.

“What you don’t realise is the amount of stress involved.

“You know your whole life could change in the next 10 minutes.

“I knew my product was good.

“I knew it was good because it had been created with the help of the kids and parents.”

After a break from work to have her two children, Jessica and Benjamin, Jo began developing her business, from a simple idea after a family holiday to make fun and practical luggage for children.

After applying to be considered for Dragons’ Den, she was selected from around 3,500 entries to appear to “sell” her PlayAway cases.

For more information about Jo’s business, visit www.playawaycase. com.
In 2011, Suffolk entrepreneur Andy Bates, who runs AB Performance in Buxhall near Stowmarket, persuaded BBC “Dragon” Peter Jones to invest £50,000.

Mr Bates, whose company produces specialist vehicles for track day events, got offers from both Mr Jones and Duncan Bannatyne, before opting for the partnership with the multi-millionaire businessman.

shares

0 comments

Drink-drivers in court

A two-time drink-driver who crashed into the rear of another car while more than twice the limit has lost his licence.

A BMW X1

Hundreds of thousands of pounds were spent on luxury cars for managers by the East of England Ambulance Service Trust (EEAST) in the past year, it has emerged.

Gemma Grace, from Ipswich, speaks about living with autism.

Autism is not an illness, it is just a different way of seeing the world.

South East Suffolk Magistrates' Court

A nuisance neighbour who even kept ducks in her house has been given 14 days to get out of her east Ipswich home by the town’s magistrates.

The scene of a fight at Barclays Bank in Ipswich - photos Jess Portway

Frightened staff and customers at an Ipswich town centre bank locked themselves in offices during a violent brawl between two groups of men from rival Romanian families, a court has heard.

Two teenagers have been arrested following the death of a 14 year old boy after an incident at an address in Thurston.

Friends of a 14-year-old schoolboy from Thurston who died after reportedly being shot with an air rifle have paid tribute.

Runners of all ages got together in Bank Holiday Monday for the Felixstowe fun run.

Hundreds of eager runners gathered along the Felixstowe seafront this morning in their best fancy dress for the annual Rotary Club of Felixstowe Fun Run.

Celebrations at Holbrook academy after funding has been granted for new roof 
Nat Reid, loïs graham Iain Bramhill of ingleton wood, Simon Letman head teacher South Suffolk MP James Cartlidge,  Howard Sheldon Ingelton Wood, sydnee Nicholas, Maddie holland. 
Nathan Waller, zander Simpson alek pawlewski, Marcus Jones.

Fourteen schools and academies across Suffolk are celebrating receiving a sizeable funding boost from the government for urgent repairs.

Val Burgess, of Sanctuary Home Care Limited, Sidegate Lane Nursing Home resident Wendy Thomas and Sidegate Lane Nursing Home manager Michala Hartley Brown in the home's sensory room. Photo: Paul Nixon/Sanctuary Home Care Limited.

Carers at an Ipswich nursing home have been praised for their “lovely” nature – with some even helping residents decorate their bedroom.

Cycle Ipswich is encouraging people to car share, walk, bike or use public transport every Friday during June.

A new campaign launched today is challenging people in Suffolk to go car-free on every Friday during June.

Most read

Most commented

HOT JOBS

Show Job Lists

Topic pages

Streetlife

Newsletter Sign Up

Great British Life

Great British Life
MyDate24 MyPhotos24