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Video: Has the hard-hitting video of David Holmes’ final moments before motorcycle crash made you #ThinkBike?

16:18 05 September 2014

David Holmes, who died in a crash on the A47.

David Holmes, who died in a crash on the A47.


WARNING: Video contains footage that some viewers may find distressing

Footage from a headcam shortly before a crash on the A47 which killed David Holmes.Footage from a headcam shortly before a crash on the A47 which killed David Holmes.

In the past 24 hours millions of viewers have watched and shared hard-hitting footage of a fatal collision in Norfolk released by police yesterday in a bid to get motorcyclists and drivers to think seriously about road safety.

The dramatic film, captured on a headcam fitted to David Holmes’ helmet, shows the moment a car crosses into the path of Norwich motorcyclist David Holmes who was killed on the A47 at Honingham in June last year.

David’s story, a video featuring clips including the collision as well as an interview with his mother Brenda, has been produced by police with the full support of all his family, who hope the campaign will prevent further deaths.

The video has sparked a huge response on social media platforms, with links being shared and retweeted thousands of times.

Dan Westwell, posted on twitter and said: “Wow, that really is hard-hitting, churned me up inside.”

While Annette Snyman said: “Stay safe and think bike.” And Jonathan Pluck added: “As a car driver I always ‘Think Bike’ but this video ( BEWARE very hard hitting! ) utterly stunned me.”

On Facebook, Clare Hayward said: “Very very sad for everyone involved. This video has definitely made we think about watching my speed and to be more aware motorcyclists. “Thank you to the brave family for releasing it.”

Jaynee Smith added: “I do think if half the car drivers got on the back of a motorbike they would be so much more aware of them, I know by being a pillion I am.

“I feel for both the biker and the driver, speed was a big factor that couldn’t be judged. Condolences to the family.”

Has the video made you rethink your approach to driving? Will you be changing your driving habits? Comment below.



  • The mother says motorists slow down, me thinks motor bikers slow down, R.I.P David Holmes, ride with the angels

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    Francis S

    Tuesday, September 9, 2014

  • yes a hard hitting video but this goes to show how irresponsible bike riders are travelling at 97mph on a single track road we as car drivers are being made the scape goats for a section of bike riders who should not have licenses no way was the car driver in the wrong my sympathy s are with the car driver he has now lost everything because of an irresponsible bike rider

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    Monday, September 8, 2014

  • An article clearly geared toward the guilt of car drivers in any accident, well done star, very responsible and unbiased reporting -not! This is a tragic incident and my heart goes out to both families involved but driver and rider safety is the responsibility of ALL road users, not just one group. Yes the car driver turned into the bikes path but at a speed of 100mph the bike most likely appeared out of nowhere with tragic results. It's not fair to vilify car drivers, road safety and laws apply to everyone. #thinkbike, what about #thinkcar or #thinkroadsafety as we ALL need to be aware and change driving or riding habits if tragedies like this are to end.

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    Saturday, September 6, 2014

  • life gone a split second . end of his life . the families life ruined for ever. shocking video but hope fully people will watch this and think all of us .bikes , cars ,lorries r.i.p

    Report this comment

    Lee mundy

    Friday, September 5, 2014

  • I used to ride sports bikes, now drive a van. The car driver would have had no idea how fast that bike was coming up on him. I take my hat off to his parents who allowed this to be shown. I hope it saves at least one life. We should extend the Suffolk Police Bike Safe to Cyclists too. Had I been going more than 25mph last Friday we'd have had another fatality. Came from nowhere and was a second away from fatal to serious injury. Luckiest lad alive that day.

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    Ipswich Company Director

    Friday, September 5, 2014

  • Did you know that the cross hatched areas in the middle of the road are actually dedicated for motor cycle use? No?

    Report this comment


    Friday, September 5, 2014

  • I certainly hope that this video has made some motorcyclists rethink their approach to driving.

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    Friday, September 5, 2014

  • Well said @IpswichLad, and moreover, had the bike been going at the speed limit (around 40mph slower than he was going) he might have even stoppedevaded the car or had a non-fatal collision with it. No doubt cars need to be more aware of bikes, but motorcyclists shouldn't be doing 100mph one handed on a single carriageway road coming up to what looks like a busy junction.

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    Friday, September 5, 2014

  • Very sad always think bike whether it be a pedal or a motor. The car driver was stupid to turn when the bike was comeing towards him but does anyone actually take into consideration that the biker was doing way over the speed limit. The majority of bikes do drive massively over the speed limit not saying all do but majority and you cant do that on these bendy country roads we have in the county. Maybe the car would of got there before him if he was doing 60 and these kind of things can be avoided.

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    Friday, September 5, 2014

  • a very hard hitting video with a big message. pay attention and slow down, your life can change or end in an instant!

    Report this comment

    Mr DJ

    Friday, September 5, 2014

The views expressed in the above comments do not necessarily reflect the views of this site

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