Partly Cloudy

Partly Cloudy

max temp: 23°C

min temp: 15°C

Search

Tourism bosses hope successful marketing campaign will attract more visitors to Suffolk

PUBLISHED: 06:00 05 March 2018 | UPDATED: 09:30 06 March 2018

Amanda Bond from Visit Suffolk. Picture: GREGG BROWN

Amanda Bond from Visit Suffolk. Picture: GREGG BROWN

Archant

A marketing campaign to promote Suffolk as a top destination for tourists has reached 1.34 million people.

Still image from Visit Suffolk's You.Unplugged campaign advert. Picture: VISIT SUFFOLKStill image from Visit Suffolk's You.Unplugged campaign advert. Picture: VISIT SUFFOLK

Masterminds behind the Visit Suffolk initiative hope the success will see more people choosing to holiday in the county this year.

The project was launched last September and involved a television commercial that went out on platforms such as Sky TV, ITV Hub and social media.

This was paired with a fresh digital push that ensured internet browsers kept Suffolk in mind when researching and booking holidays.

Overall the ‘You. Unplugged’ campaign, run in partnership with the county’s destination management organisations (DMOs), exceeded targets by 76%.

Amanda Bond, Visit Suffolk brand manager, said: “We are delighted with the results, ensuring Suffolk is destination of choice for staying visitors looking for a holiday in the UK.

“The staycation market has flattened so we have to compete much harder for that all-important tourism spend.”

Ms Bond said driving overnight visits to Suffolk was a top priority for tourism chiefs in the county.

Doug Field, chairman of New Anglia Local Enterprise Partnership, said: “To achieve and surpass targets for TV and digital audience is a very good result for Visit Suffolk. The challenge now is to translate that success into increased visitor numbers this year and in the future – a challenge we know all our local destination organisations are working hard to achieve.”

Megan Pollexfen, from Discover Newmarket, which is part of Visit Suffolk, said the campaign helped to draw attention to lesser-known destinations across the county.

She added: “We are delighted with the results and look forward to collaborating with Visit Suffolk and other DMOs in Suffolk on other ambitious projects in the future.”

The tourism industry in Suffolk is worth £1.9billion to the local economy, generating 1.6m staying visits. It employs nearly 40,000 people which equates to nearly 13% of all jobs in the county.

Colin Noble, leader of Suffolk County Council, said: “Suffolk has a fantastic visitor offer and we want to have more people come to the county to experience that offer.

“Growing our economy is an important priority for the county council and the visitor economy is one of our key sectors. This campaign helped us to reach new markets and I am very pleased with the results achieved so far.”

Highways chiefs are monitoring gusts and wind speeds as Storm Ali makes its way to Suffolk.

Two primary schools in Ipswich are hoping to join forces to form a multi-academy trust, this newspaper can reveal.

A man who was racially abusive to a Suffolk bus driver after he was asked to stop drinking alcohol from a bottle has been jailed for 70 weeks.

A tree brought down in today’s high winds is has blocked part of the B1067 near Bramford.

A prisoner has absconded while on leave from an Ipswich medical facility.

Ipswich is finally getting a brand new buffet restaurant in the town centre after two years of planning and development.

Broadcaster, author, explorer and geographer Nicholas Crane will be speaking on the challenges facing Suffolk’s coastline at a conference in the county next month.

A fallen tree is blocking the railway tracks at Needham Market causing severe disruption to passengers.

A traditional pub in Suffolk has become the first in Britain to go cashless, its landlord has said.

We have been all over Ipswich visiting primary schools to take pictures of your children in their new classes - find out when you can pick up your copy.

Most read

Show Job Lists

Topic pages

Newsletter Sign Up

Ipswich Star daily newsletter
Sign up to receive our regular email newsletter

Our Privacy Policy

MyDate24 MyPhotos24