Wedding boutique’s idea to remember loved ones gains national attention
A Suffolk wedding boutique has started receiving enquiries from across the country for an unusual personalised service, after it was originally conceived as a one-off.
Charlemagne’s Wedding Boutique, based in Felixstowe, introduced a ‘memorial’ element to bridal veils late last year.
It was first created at the request of one local customer.
The concept was to ensure that all brides would be able to walk down the aisle with a loved one, even if that special person was no longer around to join them in person.
A special hand-designed and hand-customised bridal veil evolved from the idea – featuring the name of the departed parent or child.
Boutique founder, Tracy Charlemagne then began to recognise the need among a number of other clients, and set about creating bespoke designs, with crystal gems and Swarovski crystals in a variety of selected colours.
Mrs Charlemagne said: “It’s lovely to see how the word is getting around about our special approach.
“I made the first personalised memorial veil for one customer, reached out to see what further interest there would be, and now we have an initial product range which gives people a sense of what’s possible.
“I’m receiving enquiries via social media, or emails from friends, requesting information on these one-of-a-kind creations, either for themselves or for their daughters.”
Mrs Charlemagne established the company in May 2014, after helping to organise her daughter’s wedding.
In recent months, her success has led to her securing bridal brand Kitty Chen to stock from her Felixstowe boutique.
She added: “I’ve been overwhelmed by the enormous amount of support I’ve received from customers, friends, and the general business community in East Anglia since launching.
“I think the memorial veil success is proof that, to keep achieving in any industry, you have to be prepared to innovate and evolve.”
Mrs Charlemagne and her team will attend a number of events in the coming months, including the Trinity Park Wedding Fayre and Ipswich Hotel Wedding Fayre.
Meanwhile, EADT Bride: The Wedding Show takes place at Bedford Lodge Hotel and Spa takes place on Sunday, October 15.