Overcast

Overcast

max temp: 12°C

min temp: 5°C

Search

Word on the Street: What did Ipswich make of Black Friday deals?

PUBLISHED: 16:20 24 November 2017 | UPDATED: 16:20 24 November 2017

Black Friday , Ipswich, H&M. Picture: MEGAN ALDOUS

Black Friday , Ipswich, H&M. Picture: MEGAN ALDOUS

Archant

Today is Black Friday, a day where shops across the country reduce their prices for 24-hours. We asked people in Ipswich what they thought of the Black Friday deals.

Ipswich’s BID scheme, Ipswich Central, is countering the Black Friday online challenge with a strong town offer, and a “Social High Street” to entice shoppers.

• Read more: Word on the Street: What do you think about Black Friday?

Ipswich Central marketing director Fiona Wright said: “There is no doubt that events such as Black Friday have changed Christmas shopping and the approach to it forever as they focus heavily on supposed ‘online bargains’ which draw people away from the high street very early in the trading season and tend to be the domain of national retailer.

“To counteract this online push, Ipswich is running its very own #christmasinipswich campaign to promote everything the town has.

“It is also really important that town centre retailers offer their customers great service and a great in-store experience so customers want to return.”

Events such as Small Business Saturday on December 2 have also been added to the retail calendar to celebrate the role of local businesses up and down the UK.

Ipswich Central is hoping that new draws such as Jack Wills, Swarosvski, Tessuti (opening soon) Joules, Bromley & Co and Ohh Deer! will attract more trade over the festive season.

Read more: Suffolk retailers turn backs on Black Friday

Health leaders have pledged to at least halve the number of people who die in hospital in Suffolk and north-east Essex by 2021.

A parking price war is about to break out in Ipswich as the town’s new Crown multi-storey car park nears completion.

The new royal baby will be sharing his birthday with a number of new additions across our region.

A man accused of stabbing a homeless man in Ipswich town centre has been jailed for seven and a half years.

New mental health beds for children and young people are set to open in the region after a review found current services were not enough.

A recovering addict who credits yoga with pulling him out of the darkness has revealed plans to start his own business in Suffolk to help others tackle their demons.

A murder investigation has been launched after the discovery of a man’s body within a Colchester car park this morning.

Anglia Retail Park on the edge of Ipswich is set to be full for the first time in years by the end of the summer as furniture and household retailer Dunelm moves to the site.

Wildlife experts fear important sites across Suffolk could be “irrevocably damaged” if they are not protected when planning laws are revised.

The Duke and Duchess of Cambridge have shown off their new baby son outside St Mary’s Hospital in London.

Most read

Show Job Lists

Topic pages

Newsletter Sign Up

Sign up to receive our regular email newsletter
MyDate24 MyPhotos24