AMBULANCE crews today issued a life and death warning to people who do not display clear house numbers.

AMBULANCE crews today issued a life and death warning to people who do not display clear house numbers.

The East of England Ambulance Service is urging home and business owners to make sure their properties easily identifiable from the road.

Rob Lawrence, chief officer for Suffolk for the service, said: “For a patient in cardiac arrest, every minute saved is absolutely vital to their chances of survival.

“For the sake of spending £5 on a sign or five minutes cleaning or clearing around your existing numbers, it's surely worth it.

“The problem is particularly bad in rural areas, where crucial seconds or minutes can be lost driving up and down long roads looking for non existent or hidden numbers or names.”

The new campaign, 999whereareyouis being backed by Suffolk police and Suffolk Fire and Rescue.

Advice to help ambulances find their way includes leaving hazard lights on a car in the drive or road, giving details of landmarks over the phone and making sure your house number is large enough to be seen from the road.

See www.999whereareyou.org for further information.