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Ipswich couple launch new at-home baking kit company

PUBLISHED: 16:47 14 October 2020 | UPDATED: 16:42 15 October 2020

Husband and wife Stephen and Kelsi Donker have started up a new baking business, Bake it Box  Picture: CHARLOTTE BOND

Husband and wife Stephen and Kelsi Donker have started up a new baking business, Bake it Box Picture: CHARLOTTE BOND

Charlotte Bond

An Ipswich husband and wife pair are launching their own at-home baking kit delivery service, as the baking business continues to boom.

Their new business is similar to other recipe kit websites, although is not subscription-based  Picture: CHARLOTTE BONDTheir new business is similar to other recipe kit websites, although is not subscription-based Picture: CHARLOTTE BOND

Young couple Stephen and Kelsi Donker, both 24, are launching their new Bake it Box business on Monday, October 19 – and hope to inspire more people across the country to get into baking.

The company offers at-home “Bake it Boxes”, packed full of all the ingredients budding bakers need to make cakes, breads and other sweet treats – similar to meal companies HelloFresh and Gousto while not being subscription-based.

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The company offers recipe kits for cakes, breads and sweet treats  Picture: BAKE IT BOXThe company offers recipe kits for cakes, breads and sweet treats Picture: BAKE IT BOX

The couple decided to take the plunge into launching the business during lockdown while living in The Netherlands, where they were lucky to still have supermarkets full of baking supplies to keep them occupied while staying indoors.

Mr Donker said: “We first had the idea for the business around a year ago – baking is one of Kelsi’s favourite things and I like digital marketing, so we put both minds together and came up with Bake it Box.

“It was slightly different in the Netherlands as there wasn’t any sort of panic buying. But it did have an influence though as it showed that there really is an appetite for baking and people love to do it.”

Rather than offering a subscription service, the company offers individual purchases of recipe kits  Picture: BAKE IT BOXRather than offering a subscription service, the company offers individual purchases of recipe kits Picture: BAKE IT BOX

The company is launching with 13 recipes, including carrot cake, chocolate cake, and cookies, as well as gluten-free and vegan options such as brownies and blondies.

Eventually they hope to offer seasonal specials for Christmas and Easter.

Mrs Donker added: “It has all been a case of trial and error getting our families to taste our creations – but we have either come up with them ourselves or they are family recipes.

All recipes have been created by the Donker family and can be purchased at a discount using its loyalty scheme  Picture: BAKE IT BOXAll recipes have been created by the Donker family and can be purchased at a discount using its loyalty scheme Picture: BAKE IT BOX

“We’re looking at launching seasonal specials such as Christmas cookies and Yule logs – we’ve got around 35 recipes in total that we hope to launch.

“I just love baking – even before we thought about launching a business I was baking all the time.”

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Husband and wife Stephen and Kelsi Donker have launched their own baking kit company  Picture: BAKE IT BOXHusband and wife Stephen and Kelsi Donker have launched their own baking kit company Picture: BAKE IT BOX

Mr Donker said he hopes the business will prove a success, not only in Suffolk but across the UK – or even further afield.

He added: “It would be brilliant to start shipping across Europe and even into the USA.

“A big part of the business is about being fun and enjoyable for everyone – not just for us – I hope it will be just as much fun for everyone too.”

Stephen and Kelsi Donker have started up a new baking business, Bake it Box  Picture: CHARLOTTE BONDStephen and Kelsi Donker have started up a new baking business, Bake it Box Picture: CHARLOTTE BOND

More information on the business can be found here.


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