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Being Des makes roads safer

PUBLISHED: 23:16 11 December 2001 | UPDATED: 11:01 03 March 2010

SUFFOLK County Council, the police and the county's publicans are once again joining forces to promote the I'll be Des, designated driver campaign in time for the festive season.

SUFFOLK County Council, the police and the county's publicans are once again joining forces to promote the I'll be Des, designated driver campaign in time for the festive season.

I'll be Des is a campaign organised by the Portman Group. It's aim is to encourage one person in a group to avoid alcohol and to act as a designated driver thereby making sure that his or her friends and family make it home safely after an evening out.

Suffolk's campaign is being launched today at the Cherry Tree Pub in Stradishall by county councillor Leslie Warmington, along with Peter Monk, member of the county council's executive committee

and Sergeant Martin Barnes-Smith from Suffolk Police.

Mr Monk said: "I'll be Des promotion packs have been offered to nearly 500 licensees in Suffolk and with their support we hope to be able to reduce the number of accidents caused by drunken drivers. "Drink-driving remains one of the main causes of road accidents and we are very pleased to be able to support both the police and the drinks industry in promoting safer driving."

Chief Inspector Mike Gooch of Suffolk Police said: "We welcome any initiative that is designed to reduce the number of drink drivers on Suffolk's roads. During the period of last year's campaign 729 drivers were tested of which 44 failed the tests. Of those, 25 positive breath tests were given at road collision scenes.

"Suffolk police will be putting a great deal of effort into catching drink drivers over this critical period. Appointing a designated driver to ensure that your group all get home safely will also mean that you, your family or friends won't be facing a court hearing, heavy fine and potential loss of licence in the New Year."


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