Bus posters will tackle speeding

POSTERS telling drivers to slow down are to be slapped on the back of buses as part of a major speed awareness scheme.The advertising campaign has been launched across the county to raise awareness of the dangers of driving too fast.

POSTERS telling drivers to slow down are to be slapped on the back of buses as part of a major speed awareness scheme.

The advertising campaign has been launched across the county to raise awareness of the dangers of driving too fast.

The two-month campaign will run across Ipswich, Bury St Edmunds, Lowestoft, Sudbury and Haverhill with the aim of emphasising the need for drivers to take responsibility for their own actions.

The 'slow down' advert will be displayed on the backs of buses in the hope that drivers will see the message while they are actually driving.


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Michelle Finnerty, communications manager for Suffolk SafeCam, the agency behind the project, said: "By promoting the 'slow down' campaign on the backs of buses, the message will reach drivers whilst they are actually in their car and have an instant effect.

"Evidence shows that even a one mph reduction in speed reduces accidents by five per cent and every driver can make a difference just by slowing down a few miles per hour and keeping to the speed limit."

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The message on the backs of buses will also feature Suffolk SafeCam's website, where the locations of all mobile safety cameras are published on a weekly basis.

For more information on Suffolk SafeCam, other road safety campaigns and weekly mobile camera sites, visit the website at www.suffolksafecam.co.uk

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