GAINING more support from businesses is one of the keys to protecting Suffolk's precious and beautiful coastal landscape, experts said today.

GAINING more support from businesses is one of the keys to protecting Suffolk's precious and beautiful coastal landscape, experts said today.

Working with companies that share a conservation commitment could provide vital funds and volunteer workers to embark on a series of special projects.

Managers of the officially designated Area of Outstanding Natural Beauty (AONB) - which stretches from Kessingland to the Stour estuary - have drawn up a 20-year vision for the coastal strip known as the Suffolk Coast and Heaths.

The plan - set to be launched at the Thorpeness Country Club on Monday - sets out in detail the aims for the conservation of the 150-square mile area of wildlife-rich wetlands, ancient heaths, windswept shingle beaches and historic towns and villages.

David Wood, chairman of the Suffolk Coast and Heaths AONB Partnership, said: “To achieve our conservation goals, we need the support of a wide range of organisations and individuals, including landowners, the local community and businesses.

“Twenty six partner organisations have signed a commitment to support and implement this management plan and share our aspirations for the long-term conservation of the area”.

The partnership is particularly keen in future to work together with leading businesses in Suffolk.

Bill Parker, acting manager of the AONB Unit, said: “It is vital that we bring in more support from the business community and their employees to what we are doing.

“I am delighted to announce today that we are increasing our work with Adnams, who are already great supporters, and would like to talk to other businesses who share a similar commitment to the conservation of the Suffolk Coast and Heaths”.

The coordinated drive to conserve the Suffolk coast - one of 49 AONBs in England - will ensure it continues to meet the needs of those that live there and the many more who visit to enjoy its tranquillity.

Those involved include Natural England, councils, conservation organisations, community groups and businesses in the area.

The new management plan covers the period 2008 to 2013, but the action plan that forms part of it will be reviewed and updated annually.

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